One of the best ways to show that you’ve made great strides in a client’s account is to prove it with cold, hard numbers. Vietnam Phone Number. Damon Gochneaur urges agencies to think of themselves as profit centers, rather than salespeople. Take charge of the leads and revenue you generate with reports. Of course, providing some form of report is a given for most agencies. In fact, you’ve probably built it into your service contract. Vietnam Phone Number.  The problem is that far too many people miss the mark with their reports. wordstream success report I LOVE WordStream’s PPC Success Report for its image-rich and easy-to-understand format.

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A good report should be both easily usable and relevant to the client. As Scott Clark points out, it’s critical to first understand the KPIs that matter to the customer. Then you can provide reports that show how you’re impacting those metrics. Remember that your customers are probably unfamiliar with PPC terminology. Even if they’ve covered the Vietnam Phone Number basic jargon, they may not understand how each metric interacts with each other. So your reports should help them connect the dots. Now, there are definitely situations in which you cannot get the results you hope for.

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Many experts are urging account managers to be completely transparent in these circumstances. Vietnam Phone Number. and to supplement these numbers with more information. For example, Ryan Toner recommends viewing Google Ads (formerly Google AdWords) and GA reports together to paint a more complete picture of what’s going on with your traffic. Providing feedback is also important. In some cases, these disappointing results may be completely beyond your control (think: landing page issues, seasonality, etc.) and it’s important to Vietnam Phone Number point that out to your customers. In general,

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