Now let’s look at three reasons why intent marketing is more important than ever. Continues to align strongly with changing media consumption. Habits and the adoption of consumer technologies such as mobile devices. According to data from facebook’s 2015 third. Colombia Phone Number The quarter earnings report, the number of daily active users. Accessing the site via mobile devices was 893. Million in September last year. A 27% increase from year to Colombia Phone Number year.When we take the top spot, or even better, the featured snippet (position 0), the CTR can be huge.
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Like, more than 50%: why intent marketing When the average position drops a little, the CTR drops sharply. “Win” the page for enough relevant and related queries and it starts to have cumulative positive effects; as you gain confidence in your niche, it becomes easier for you to Colombia Phone Number rank for new keywords in that semantic niche, and conversely, it becomes harder for new players to compete. Winners keep winning and losers keep losing. That’s why, if you want to get results from content marketing, being the best answer to the query intent on the first page is key..
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If you don’t meet the intent of the query, users are going to come right back to the SERP and remember, all signs point to Colombia Phone Number Google taking engagement metrics like this as a ranking signal! But even if they didn’t go in that direction, we would see similar results. Sites that are successful with intent marketing are also going to Colombia Phone Number. get more links, shares, etc. Think about it, if you find a tool or product or service that you like, you want to tell your friends and colleagues about it, because they’re often in the same rough “zone of intent” as you are.