What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Let’s begin with the experience economy. Consumers require more than a great product. The experience of the entire customer journey. Tongliao Phone Number from initial engagement to interest to purchase and beyond, is an essential part of the product. The more unique and individualized the customer’s experience. Tongliao Phone Number the greater the value. Over 86% of consumers say they are willing to pay more for exceptional customer experience. And it’s no wonder that 81% of businesses say that they expect to compete mostly or completely on the basis of customer experience.
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Sure, continue to evolve, but the experiences customers want and expect from their purchases and brand engagements will continue to drive consumer behavior into the foreseeable future. What does the experience economy become? Perhaps the values economy, with Gen Z coming into economic maturity, and consumers make more purchasing choices based on the stand a particular company or brand takes on issues such as social justice and humanitarian issues as. Tongliao Phone Number well as environmental responsibility. Competitive advantage in the experience economy Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower.
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