If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone Iceland Phone Number is investing more in content marketing. This raises the bar, meaning that creating more content is not enough. To reach your intended audience, you need to differentiate your brand and rise above the noise by offering value. In the past, inbound marketers spent 80% of their time creating Iceland Phone Number content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority.
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Your audience, you must provide the right content in the right place at the right time. Previously, we looked at four ways to promote your content to increase engagement. Let’s go through four more. 1. Amplify Through Influencers Getting influencers to share your content is a great way to increase its reach. They have large established audiences, including many of the very same people that you want to communicate with. There are a few ways to gain access to these industry megaphones. The first is to get a quote from one of them as you are creating your content. For instance, you could have an influencer provide their thoughts as Iceland Phone Number a subject matter expert for your upcoming blog post. By getting their quote in your content, you have the necessary foot in the door to have them share the post to their network.
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Make sure to cast a wide net, as many of them will be too busy or not interested. For your biggest and most influential advocates, consider asking them to create their own piece of content (likely a blog) in reaction or Iceland Phone Number response to a longer asset of yours, like an ebook. This is a bigger ask than simply having them share your content, of course, so be strategic about when you deploy it. While quotes and shares can be solicited from new influencers, you will want to stick with people that you have established relationships with for this type of request. Whichever path you choose, promoting through influencers Iceland Phone Number is valuable by helping you both reach new people and enhancing the reputability of your content through its association with them.