Google announced, in 2016, the creation of a Mobile First Indexation. After testing it with a few sites, Google has confirmed the deployment of this new index for Mobile. With gradual deployment in 2018. During the event ”SEO in 2018” organized by Google in Paris on 12/01/2017, Google announced the publication of detailed Switzerland Email Database recommendations. In order to prepare your website for Mobile First Indexing, Google has therefore published 6 recommendations on its blog. Before reading Google’s recommendations, you will find a few reminders below about mobile first indexing .

Mobile First Indexing aims to create a specific index to classify web pages 100% adapted for mobiles . The ranking of pages in the results in this new index is based exclusively on the Mobile version of a web page. Until then, Google classified all web pages in a single index. The creation of this specific index for pages adapted for mobile phones allows Google to offer more qualitative results for mobile users. Ultimately, only pages adapted for mobile will be offered on a Smartphone. If you are the owner of a website, in order to be present in this new index, you must verify that your site complies with Google’s recommendations by carrying out a test here .

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What is Mobile First Indexing?

If your website is compatible for mobile viewing, the hard part is done. You just have to make sure you follow all of Google’s recommendations. If your website is not compatible, there is still time to make it responsive so as to consider a Mobile First Indexation. You can also redesign your site with a Mobile First web design . Note: a site unsuitable for a Mobile First Indexing will disappear from the search results carried out on Mobile in the long term. Google’s 6 recommendations Check that the mobile version of your site also has important, high-quality content. Like text, images (with alt attributes) and videos in searchable and indexable formats.

The structured data are important for indexing and search features that users appreciate. They must appear on both the mobile version and the classic version of the site. Metadata must be present on both versions of the site. They provide information on the content of a page for its indexing and distribution. Make sure, for example, that the titles, meta description tags and “hreflang” annotations are the same on both versions of the site pages. No modification is necessary to link separate mobile URLs (m dot mobile sites) . For sites that use separate mobile URLs, keep the link rel = ”canonical” and link rel = ”alternate” elements common to these versions. Check the “hreflang” links for separate mobile URLs. When using “rel = hreflang” link elements for internationalization, combine mobile and desktop URLs separately.

The deployment of the mobile first index is underway!

Your mobile url’s “hreflang” should point to versions of mobile urls in other languages ​​or for other regions. In the same way, associate PC URLs with each other using the “hreflang” link elements. Make sure that the servers that host the site have enough capacity to handle the potential increase in crawl frequency. This does not affect sites that use Responsive Web Design and dynamic serving. But only those for which the mobile version is hosted on a separate host, such as m.example.com. Find the entire Google announcement by clicking on this preparez-votre-site-pour-lindexation-mobile-first.html Update 07/04/2018:

We have received the following information from Google via Google Search Console for approximately 50 websites: The mobile first index is activated for the site www.xxxxx.fr, it means that you see more traffic in your logs from Googlebot Smartphone. You also see that snippets in Google search results are now generated from the mobile version of your content. Background: Mobile indexing means that Googlebot will now use the mobile version of your site for indexing and ranking to better help our (mostly mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause problems for mobile searchers when the desktop version differs from the mobile version.

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