While the young, digital natives, are ready to jump on the bandwagon, members of Generation X seem more reluctant to change. But they are adapting: they have dramatically increased their consumption of online media and disrupted their Ukraine Phone Number List purchasing habits. As research shows, 64% of people aged 35 to 54 and 51% of those 55 and over used Amazon to purchase food and groceries in April 2020. The demand for an omnichannel experience has also increased.
According to Rakuten Intelligence, during the months of March, April and May, “click and collect” order volumes increased by 202% , with 30% of orders placed by first-time customers. This demand is driving change and outlining an extremely plausible scenario: consumers are adopting new habits and change is taking place before our eyes. That’s why it’s crucial for brands to catch the trend and reconsider their approach to retail. The future of retail: personalized, digital, connected and automatic An engaging and memorable in-store experience Perhaps one of the most common myths about retailing is the obsolescence of brick-and-mortar stores. It’s true that the digital experience has changed the way consumers shop.
The Project, The Expectations, And The Particular Difficulties Or Constraints Of The Client.
But whatever the experts’ assumptions about the evolution of retail, one thing remains certain: physical stores will not disappear. According to Deloitte, physical stores are still essential to meet the increasingly high expectations of consumers . Excellent customer service from well-trained front-line staff is just as vital as the store’s ability to deliver a connected omnichannel shopping experience , such as receiving online order returns. Doug Stephens, nicknamed the Retail Prophet , emphasizes the role of the physical store in staging a complex experience that goes beyond just selling products . He thus underlines how important it is for stores to foster a service-oriented environment .
For example, the store can become the place where, thanks to technology and with the help of advisers, customers co-create their products. Indeed, with 3D visualization and augmented reality technology, consumers today can bring their own creations to life and try them out virtually. Physical commerce: the future will be Phygital! 1 Ready to use 3D visualization and configuration like Guerlain, Baume, Kenzo to achieve higher conversion rates? Contact Hapticmedia for a free quote! Baume, the latest brand of the Richemont group, brings this new perspective to the watchmaking market . To showcase its highly customizable portfolio of premium products, we have created a 3D configuration tool supported by 3D visualization and Augmented Reality.
The First Stage Of The Relationship Begins With A Meeting Where We Try To Best Understand The Needs,
Customers can create their dream watch in 3D by choosing everything: bracelet, hands, dial, case, engraving etc. (among a total of more than 2000 possible combinations!). Moreover, after setup, customer can also use NFC technology to view the design on their wrist before placing the order. This, of course, contributes to much higher conversion rates, drives engagement, and generates word of mouth. Doug Stephens further supports the idea that stores should not be evaluated in terms of sales, as the main objective is to immerse consumers in the brand’s narrative , to expose them to its messages and a style of branding. more ambitious life.
With the development of Phygital, it does not matter where purchases are made, as professionals begin to understand the future of physical stores: an emotional center of gravity intended to attract, engage and retain customers . Phygital: an omnichannel approach at full throttle Direct-to-consumer platforms are more than ever fundamental for the development of brands. Yet even digital native companies are looking to open up physical spaces . Forbes was also able to establish a list of the most physical digital brands : Suitsupply (125 stores), Warby Parker (116 stores), Alex and Ani (104 stores), Kendra Scott (95 stores), Peloton (83 stores), Untuckit (83 stores), Bonobos (61 stores) and Indochino (56 stores).