The logo is essential for the notoriety, the image and commercial strategy of a company. It must reflect the values of the company and stick to current trends in terms of design. According to the eras, the logo has seen all kinds of variations and remains the marking witness of successive eras, often symbolizing a renewal for the company! ZEN READING logo trendsUpdated October 27, 2020 The logo graphically represents the brand of a company, it is distributed on all its communication media. It is a point of reference making it possible to make the link between the services and the products offered by the company, it is essential for its visual identity.
Logos are the result of in-depth creative research aimed at best representing the image of the company, through the Aruba Email List choice of a color, a symbol, the typography. History-logo-Renault Depending on the period, the logo is symbolic, round, complex, refined, in relief … The objective is to get the public to memorize this graphic image symbolizing the company efficiently and quickly. The logo allows the company: To be visible and easily identifiable, To stand out from the competition, To bring credibility, Primarily for the identity of a company, it is representative of its activity and its image. Some brands known and recognized on the web just by their logos: Apple, Google, eBay, Facebook, Twitter …
What is a logo and what is its role?
ebay-logo Brands are increasingly looking for a regular facelift of their logos, they are becoming more and more refined, simple while remaining evocative. Apple for example, uses a soft and contemporary typography, without departing from the power of the initial concept. A little return in history concerning this logo: the name Apple, comes from the apple that fell on Newton’s head (Apple logo before 1976). When Apple released, then the logo became multi-colored and now more simplistic, following a current trend. apple logo evolution In one of its articles devoted to logos, the Journal du Net noted during an analysis of the emerging trends of recent years in terms of typography and logos, that brands are returning to simpler but more effective messages, via the sobriety.
According to Béatrice Mariotti (vice president of Carré Noir , one of the largest communication agencies), “brands are abandoning ostentatious vestiges for a logo more in tune with a current context undermined by the crisis and which is now the apology for sobriety ” . A trend, “consisting in seeking a certain connivance between the brand and the consumer, by accentuating the curves of the logo” . There is increasingly frequent use of 3D volume in current visual identities. There is more and more volume in the graphics, with play of shadows and lights, through reflections and gradients. evolution-logo-google new google logo september 2015Google logo – September 2015 In short, Achieving a successful brand identity is much more than making a beautiful logo,
The evolution and trends of logos
it is also necessary to translate a sign, to give a strong and trendy image to the brand while standing out ! The logo must be declined thanks to a sign “which becomes a lever of application of the democratized brand” according to Béatrice Mariotti. Examining how a logo has changed over the years is the best way to assess its effectiveness.Telework to find a balance between private and professional life. young woman telecommuting Prospects for the development of teleworking In Anglo-Saxon and Scandinavian countries, there are between 20% and 35% of teleworkers .
A survey carried out by the LBMG Worklabs firm shows that teleworking in France is akin to “gray teleworking” : informal, regular or occasional and without a contract. Currently, statistical studies partially quantify the proportion of teleworkers in France, a recent survey of 20 large companies reveals a rate of 12% of teleworkers in France since 2006 (15 to 16% in 2013), i.e. more than 2 million employees working from home. The work at home at a rate of one or two days a week, developed in France. On the other hand, French companies are lagging behind in the use of new workspaces called third places, located halfway between home and office. These spaces are mainly used by employees of small and medium-sized enterprises and by self-employed people ( telecentres, EPN, coworking, etc. ).