Without proper SEO, your website will not be crawled or referenced properly. Analyzing your log files allows you to understand how search engines, like Google, crawl your site. The data extracted from these analyzes will allow you to adjust your Search Engine Optimization techniques. The logs are files on your web server which regularly record the passages of visitors on your website. Google being considered as a visitor (almost) like the others, the passages of the googlebot are also listed there. The log files thus record a certain number of useful data to improve its referencing: crawl volume, code errors, the most crawled pages, etc. Many SEO tools, free and paid, allow you to perform log analyzes.

Google itself, with its Search Console , provides an overview of its explorations, but these results are often displayed a few days after the end of the crawl. Google’s tool therefore has its limits, since it does not allow you to react in real time. Other Romania Email List solutions allow you to receive this data almost instantly, such as SEOlyzer . The main advantage of log analysis is to observe how robots crawl your site. Do you still need to know what data is relevant to you, and how to use it? What data does the log analysis allow to observe? Log analysis will mainly allow you to know which pages of your site are crawled by robots or not.

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What is log analysis?

It will also tell you how often the site is crawled and what the impact is on your traffic. More specifically, the crawl tools provide you with information on: the volume of crawl per page or page group. In other words, the frequency of crawling a particular page or group of pages. You can, in fact, categorize the pages and observe the crawl volume by category rather than by individual page; the pages most visited by robots, that is to say the pages that interest the googlebot the most; the crawl distribution between the desktop version and the mobile version of your site: today Google seems to give priority to the mobile versions of internet sites, hence the importance of checking that your mobile version is fairly crawled compared to the version computer .

The SEO visits , that is to say the volume of visits generated by the results of search engines. This allows you to see the effects of your SEO optimization on your traffic. You still need to know how to use this data correctly to improve your SEO. These are not always accessible to laymen. We will therefore help you understand the ins and outs of these analyzes. But it is better, in general, to call on your SEO agency to carry out the optimizations. How to use these analyzes to improve your natural referencing? Log analysis will help you improve your crawl budget , that is to say, the page volume that the Google bot will take the time to explore.

What is the point of log analysis at SEO level?

Indeed, the data in your log files will allow you to carry out optimization work in order to “free up” the crawl budget. The challenge is therefore to guide the Google crawler on the most strategic pages of your site for SEO. Not all the pages on your site are relevant to Google or on the contrary can penalize your SEO positioning . The idea is therefore to clean it of these unnecessary pages by deleting them or by refusing their indexing by Google (using your robots.txt file ). Among these web pages that are of no interest to your SEO: duplicate content pages, “ Error 404 ” type pages , pages that have little semantic value (such as contact form pages, for example ), or the pages of your back office. But among the useful pages for your SEO, some are also more strategic than others.

Hence the usefulness of knowing your crawl volume per page group. Particularly if your site has a large number of pages. You can then work on the tree structure of your site. This is to direct Google to the most interesting pages in terms of SEO. We must not forget that the search engine values ​​the user experience. Your mesh must therefore be logical and intuitive.Take the example of a smartphone with a processor less powerful than a computer: a site loaded on the latter will necessarily be impacted by the number of JavaScript scripts. However, the user experience on mobile is nowadays more and more valued by Google: a longer mobile loading time (in 4G) will therefore necessarily impact your mobile referencing.

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