The Group in China has been actively participating in direct commerce since 2016, when Maybelline sold more than 10,000 lipsticks in two hours, combining influencers and live streaming. The group set a new record during the Singles’ Days in 2019. L’Oréal worked with influencers on its Taobao Live streaming channel for a total Lithuania WhatsApp Number List of 392 hours. The company received 10.34 million orders from users who were excited to experience the brand’s beauty products with the help of their favorite influencers.
Live streaming has also been embraced by established French luxury houses looking to add freshness to their brands. Louis Vuitton, for example, launched its first livestream on Xiaohongshu / Little Red Book with influencers Chuxi Zhong and Yvonne Ching. Positive audience engagement resulted in over 152,000 page views. The industry has craved video content for years. Statistics continue to prove its constant growth. According to Smart Insights, by 2021, users will spend 100 minutes a day watching video content, and online video advertising will hit $ 61 billion , as TV ad spending declines.
Making The Necessary Arguments, Instead Of Calculating Costs And Obtaining Top Management Approvals.
Source: Smart Insights Research from Mckinsey & Company also shows that Chinese consumers spent 11% of their time watching and interacting with short videos on social media like Douyin (TikTok) and streaming services like Tencent Video. This can be done successfully by working with influencers who have the tools and advertising know-how to put together eye-catching and relevant clips that drive conversions and real-time engagement of certain target groups. A prime example of this is Mr. Bags who have been relying on video for over 2 years.
Since the end of 2018, the Chinese luxury influencer has started replacing its WeChat microblogs with video content intended to educate its followers on bags, jewelry and watches. His various clips on Wechat, Weibo and Xiaohongshu have attracted millions of viewers and have been a huge success. What are virtual influencers? Do they work? The demands of presence and perfection gave birth to virtual influencers created through computer-generated imagery and artificial intelligence. Virtual influencers are the perfect answer to the demand of marketers who want to control everything and eliminate the unpredictability and various variables associated with real influencers.
For B2b Companies, This Means That The Sales Agent Can Now Focus On Effectively Persuading The Customer
These virtual influencers work 24/7, post content on desired schedules with almost zero flaws, and are exclusive to the brand. Most importantly, they don’t have a personal life: working with them presents no risk of backfire and bad associations. Source: Hype Auditor Also, developing a full-time IV proves to be more profitable than collaborating with celebrity influencers because they have a much higher engagement rate. Balmain, Prada, Dior, Yoox, Calvin Klein and many other brands have embraced virtual influencers .
Of course, not all brands are comfortable with using computer-generated images. Companies that engage in such tactics must also consider identity issues, moral and cultural appropriation issues, and even legal challenges. However, this trend is expected to increase over the next few years. ! (/ uploads / 001. Cover 1366 x 768 pixels_1.jpg) Source: Balmain Of course, never forget big data and personalization. A big advantage of influencers is that they aggregate homogeneous communities with similar interests, demographics, and buying patterns. In order to get the most out of it, marketers need to have this information. Today’s technologies (machine learning and data analytics) allow brands to understand user behaviors and segment targets to deliver personalized content and ensure it is relevant.