I choose to go with content for one reason: content marketing works the best on me. The whole business idea and my target audience avatar was completely based on Italy Phone Number my personal preferences. To keep the marketing align with it, I decided against other marketing tactics Italy Phone Number for now. I also knew which topics I have to cover: Marketing Meditating/Journaling Cheap Business Class Flights Book Recommendations Whiskey. Recommendations Time Management The topics of my content marketing should be at least somehow related to backpacks, so I’m sending targeted traffic to my site who are more likely to buy.

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As I couldn’t find any topic which made Italy Phone Number sense, I chose to go with the general topic of entrepreneurship put under the headline of the popular kids game “I packed my bag”. This could also become a cool email series. To collect emails I installed the Sumo app for Shopify and set up a Welcome Mat. Screenshot showing a Sumo popup Settings-wise I set it up as an “Instant Landing Page” to prevent people from scrolling. Screenshot showing settings on the Sumo dashboard As soon as someone enters their email address Sumo will redirect them to the checklist (which is a simple blog post).

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Easy as a Sunday morning when using the Redirect URL feature inside Sumo (see below). Screenshot showing settings on the Sumo dashboard In order to get the ball rolling and start collecting email addresses. I reached out to everyone in my personal network who has an interest in the topic of entrepreneurship. Screenshot showing a Messenger conversation And that’s how I got my very first subscriber! Screenshot showing subscribers for an email list Additionally, I asked if they could share it with 1-2 people who they thought will benefit from it.

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