Linkbaiting consists in generating the creation of natural backlinks. It is a very effective method for your SEO. Off-site natural referencing is essentially based on netlinking. In other words, it is the creation of a large network of links Sweden Email Database that point to the pages of your website. And one of the best ways to do this is still linkbaiting. Building a network of inbound links (or ” netlinking “) is essential for the well-being of your SEO. But it is also a time-consuming, demanding and expensive activity, which generally involves being proactive. However, it is not necessarily necessary to spend your time soliciting (or rewarding) your contacts for a few backlinks.

One of the most effective methods is to “bait” third-party sites to place links on their pages on their own. This technique is called linkbaiting.  In Shakespeare’s language, a “bait” is bait [yes, like the one you place on your hook to attract fish when fishing]. Linkbaiting is the method of luring webmasters and Internet users so that they have the reflex of creating backlinks to your web pages on their own. And this without needing: to solicit them, to pay them, or exchange those inbound links for posts on your own website. We also talk about “link fishing” with the only bait, quality content . Linkbaiting VS linkbuilding You would have understood it !

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Go “fishing for links” thanks to linkbaiting

Linkbaiting is one of the actions implemented as part of a netlinking strategy, the aim of which is to build your network of links. Linkbaiting is also similar to linkbuilding insofar as it is about obtaining quality backlinks to benefit your pages. Except that, in fact, the two methods diverge. While the notion of linkbuilding refers to a proactive approach requiring to seek backlinks through the skin of the URL by soliciting influencers, linkbaiting strives to achieve the same ends by adopting a passive attitude. And this by focusing everything on the added value of the content offered. A 100% efficient methodology The interest of linkbaiting: it is precisely molded on the rules imposed by Google in terms of netlinking.

In recent years, the Penguin filter has been wreaking havoc by sanctioning sites that have used and abused: link farms, directories, and publications of backlinks on forums of all kinds. The watchword today is “quality” rather than “quantity”! Fewer inbound links, but better chosen (in ” do follow “, of course) And Google will reward you with a boost to your Ranking. Now, what better method to guarantee quality links than by making Internet users want to create them by themselves, simply because they are satisfied with the work done? A good natural backlink is like a positive review posted by a sincere customer. And it’s 100% effective, both for your SEO and for your branding.

Linkbaiting: an undeniable asset for your natural referencing

What makes linkbaiting that it has a double advantage, that of pleasing both Google and readers . This SEO technique is extremely effective in gaining positions on Google. The lure of the link The most important question remains: how to deploy an effective linkbaiting strategy for your SEO? The answer is both simple and complex, since it is about working hard to provide high quality content. These can take different forms like: blog posts, infographics, videos, simulators or calculators, editorial content, etc … Provided that these tend towards the following objectives: to have real added value, to be useful to the reader and / or to be innovative.This strategy is indeed essential because Google’s increasingly efficient algorithms detect pages that contribute little to the search carried out and penalize them by degrading them in the ranking of results.

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