More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to consume. To an advertiser, this France Phone Number is obviously unwanted behavior. But to the content marketer, this could be exactly the behavior you should hope your reader is doing every time they come to your site. But how do you make content that the consumer actually wants to read? The answer is simple and may have been around France Phone Number for generations before “The Magic X” ever existed. That answer is to create the content that your reader is trying to find in the first place.
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Quality content that readers actually want to read more than journalists. For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. So what can the successful content marketer learn from journalists? It’s easy: learn how to tell a good story. As a former journalist, I’ve put together a list of eight journalism concepts that every content marketer can learn France Phone Number from the age-old craft of telling good stories. 1. Be Relevant and Useful to Your Audience Business Week writes to business people. Sports Illustrated writes to sports fans. Vanity Fair writes to the vain (just kidding).
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Are of public interest and public service. Likewise, your content should be of interest to your readers and provide them value. Serve France Phone Number readers first and yourself second. Readers and search engines can see right through content that is self-serving and not pertinent to your audience. 2. Simplify Complicated words and complex phrases can confuse your reader. Keep it simple, easy-to-read, and avoid too much France Phone Number unnecessary jargon, without sacrificing your voice as an authority in your field. The greater the complexity, the higher you set the bar, and that means potentially alienating readers. Strike a balance between finding the lowest common denominator and dumbing down your article to the point it is no longer useful.