Founded in 1830, the Baume & Mercier house perpetuates the excellence of Swiss watchmaking thanks to its 190 years of expertise. The brand has created a prominent place in the market by offering its consumers pieces with elaborate designs and by highlighting timelessness and creativity. The Riviera: The Baume & Mercier Riviera is a watch presented for the first time in 1973. This year, the Maison presents the renewal of this collection . Marker of an era, this model is available in several configurations with an assertive style. For the new release of this iconic watch, the Maison trusted us to create with them a virtual try-on experience, proving here again and even in the customer experience, that this watch has succeeded. to reinvent itself to fit into the codes of its time.

To find out more about the progress of this project, we interviewed 2 of our Hapticmedia experts who participated in it: Olivier Sudermann 3D graphic designer and Pierre Chanteloup AR / VR engineer. Olivier Sudermann , 3D graphic Finland Phone Number List designer Pierre Chanteloup , AR / VR Engineer What was the mission? The initial mission was to enable the brand to offer its customers online the virtual try-on of the Riviera watch in real time. The goal is to visualize the product sheet then to notice its rendering on the wrist virtually. It was important for the brand that the visual was realistic and reflected the image of the product, but also that the experience was fluid, practical and easy.

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This is why the experience is available to everyone, without an application, directly in the browser. Who have you worked with? Olivier: Internally, 3 departments have been mobilized: The rendering & modeling department (of which I am a part) Our research unit of which Pierre is part And the technical & integration department. As part of the rendering & modeling department, I worked on the project as a watchmaking expert, on the modeling, materials, renderings, lighting… etc. Pierre, who is part of the research unit, worked with his R&D team on the virtual try-on experience. We also collaborated with the technical and product teams of Baume & Mercier in order to collect their needs, understand their artistic vision and immerse themselves in their brand image, then in a second step for the integration.

What were the stages of the project? 1 / Modeling Olivier: From the CAD models sent by the brand, we were able to start modeling. Using photos of the watches, we worked on the shapes and reliefs of this iconic watch. It involved modeling 3 sizes of watches (36.42 and 43mm). The first available in 5 variations, the second in 7 variations, and the last in 3 variations. This panel of timepieces includes mixed models and different color choices. The particularity for this project was to make a modeling and a rendering adapted to a Virtual try-on experience and not to a 3D configurator. So it was important to take into account the shape and size of the wrist as well as the rendering on camera.

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Riviera watch while modeling Image : Riviera watch model during the modeling stage 2 / Render settings Olivier: We applied the specific materials to the watch models: metal and rubber applied to the strap, and a tailor-made creation for the dial, since it is a solarized dial, which on certain versions is transparent in order to reveal the mechanism of the watch at the back. It is indeed necessary to create this tailor-made material in order to replicate the effects of transparency and light of the real object as faithfully as possible. For the lighting, it was a question of finding a compromise. Basic lighting had been set for the watch in soldier view, but for the virtual try-on experience, other lighting was required to highlight the watch in worn view.

The goal is to find a fair compromise in order to obtain a rendering that is as natural as possible on sight, while respecting the artistic direction and visual identity of the brand. Finally the last details to bring more realism to the experience: like the play of shadows around the watch on the wrist for example. Riviera watch during the materials, lighting and staging stage Image : Riviera watch model during the rendering settings step The last step of my part was to optimize the weight of the 3D model so that it is as light as possible to guarantee a virtual try-on experience that is fluid and without latencies. Creating the try-on experience A research and innovation process Pierre: The main particularity is that this is a first. For us and for them. In this sense, we are part of a real innovation process.

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