We explain to you why indexing is different from SEO. On your glasses!  For those new to SEO , it is not uncommon to use the terms indexing and SEO in the same way . And to believe that it suffices for a web page to have been indexed by Tonga Email List search engine robots to be immediately propelled into the first places of the results. However, these two concepts are at the same time complementary… and very different! To avoid confusion, here’s a point on the indexing and SEO steps. Using the terms “indexing” and “referencing” interchangeably is a fairly common mistake.

And for good reason: if your web page has been correctly indexed by search engines, it is not absurd to think that it will appear again in the results. It also happens that the algorithms of the engines convey this error, because the search profile of the user tends to distort the criteria of referencing. Thus, if you have just created a page of your website with a specific keyword, it is possible that this page appears first when you type the query in question in the search bar… Not because it would have benefited from a lot of SEO work, but simply because the engine takes into account subjective criteria (history of requests and clicks, geographic location, etc.) to deliver results to you.

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Indexing: a complementary concept to SEO

The reverse is not uncommon either. A page that doesn’t appear in the top ten results on your computer may end up in pole position with someone else. Be careful, therefore: if you want to optimize the visibility of your page so that it is accessible to as many users as possible, you should not be satisfied with working on indexing! Two steps as essential as each other In reality, indexing and referencing are rather two complementary stages . Indexing is the process by which search engine robots will access your web pages, read them (during the “crawl”, from one hyperlink to another) , then “index” them in the servers. dedicated.

The pages are thus archived in a database from which the engine’s algorithm will be able to extract them wisely, according to the requests made by Internet users. This indexing step can be facilitated by you, in particular by respecting the prerequisites of search engines in terms of structuring of pages and content (Hn tags, Robots.txt file , sitemap , internal linking, etc.) ; and using a programming language that engines understand. But there you have it: indexing alone is not enough. An indexed but unreferenced page is not necessarily visible to Internet users, including when they type the corresponding keywords. To do this, the page must first be well referenced.

Confusing indexing and referencing: a common mistake

That is to say be worked according to the different levers specific to natural referencing , in particular: The presence of tags and keywords in sufficient number, The volume and quality of inbound links ( netlinking ) , The reputation of the website, The frequentation of the pages, The behavior of Internet users on the pages (time spent, bounce rate, conversions, etc.) , Shares on social networks. In short, indexing and referencing go together . Your web pages are like articles in a clothing store: it is not enough to have received and listed the products in stock, it is also necessary to put them forward on the shelves so that customers can see them and can buy them !

A matter of complementarity Difference, yes, but complementarity: these are the links that unite indexing and referencing, against all odds. It is commonly estimated, in the world of SEO, that 70% of indexed pages are not correctly referenced and have all the difficulties in the world to come out in response to requests from Internet users. As it stands, they are similar to files that the administration would have placed at the bottom of the pile, with little chance of being unearthed one day or another. However, beyond indexing, which is essential, SEO is what allows a page to gain visibility in search engine results, and thus to find its audience.

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