Reducing the weight of images on a web page is a major issue for website managers. The heavier they are, the less efficient the website is. But the question calls for technical skills (css, Photoshop, etc.) and it is not always obvious how to succeed in this task. This is where Imagify comes in. Let’s take a look at this image compression tool that China Email Lists makes your life easier.  A fast website is an asset for your business. This improves the user experience of your visitors who may go to your competitors if your website takes too long to load. The loading speed is also part of the search engine criteria for the natural SEO of a website.

However, a study by Radware shows that the weight of web pages increased to 1500 kb / page in 2013, an increase of 150% compared to the average weight in 2010. The weight of web pages continued to increase until reaching 3 MB in 2016. These figures show the impact of the weight of images on a website. In reality, images represent almost 60% of a website’s weight and are responsible for 50% of its loading time . By reducing the size of the images, you save precious seconds on the loading time of your site and the latter becomes faster. Image optimization is even one of the key SEO points . Imagify: percentage of media optimization example: gain of 59.88% compared to the original media.

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Why use Imagify?

Thanks Imagify! Why use Imagify? Imagify was created in 2016 by WP Media – a player recognized worldwide for its essential WordPress plugins such as SecuPress or WP Rocket. Its function is to lighten images without causing any loss of quality. It was so successful that it was used to optimize over 400 million images in just 3 years of existence. This is explained by the efficiency of the algorithm to considerably reduce the weight of an image without compromising its quality. It’s actually a powerful image compression tool that offers a simple and intuitive interface to make your job easier. It is very easy to get acquainted with its interface and features. However, it is also a WordPress plugin which you can access from your own admin interface.

You also have dedicated support at your disposal to help you solve any problem you may encounter. You just need to access the contact form either on the plugin’s configuration page or on the Imagify website. How does Imagify work? Imagify is used for compressing images in .png, .jpg / .jpeg and .gif formats (animated or not). In addition, it processes all sizes corresponding to the images submitted to it so that they are optimized, whatever their uses. Three levels of compression are available to you in order to adapt the optimization of the images to your needs: The normal level corresponds to a “lossless” type compression. Reducing the weight of the image, therefore, does not lead to any loss in quality. The aggressive level corresponds to a “lossy” type of compression.

Why is it important to compress your images?

The reduction in the size of the image is therefore more important, but the image loses a little of its quality. The very aggressive level corresponds to a stronger compression than the other two levels. The weight of the picture is much smaller and so is its size. The aggressive optimization level provides the best balance between preserving quality and reducing image weight. But we recommend that you test each of the three levels to better appreciate their impact on weight and image quality. It’s easy and it’s fast. The Google PageSpeed ​​tool will be useful for you to measure the speed of your pages after each compression. How to optimize an image with Imagify? Imagify offers two solutions to optimize your images: a plugin for WordPress, a service that can be used directly on the Internet .

While the compression quality is the same for these two services, this is not the case for optimization automation . In reality, image compression is automated in WordPress with the plugin, which is not the case for the online service. The WordPress plugin The plugin is installed on your website from your back office like any other WordPress extension. After installation, you will find it in the extensions tab to activate it. Finally, you will need to create your account and configure the extension before starting to optimize your images. It takes less than 5 min. Create your account A window is presented to you as soon as the plug-in is activated. You just have to click on Sign up, it’s free and enter your email address.


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