Unique for each page of your website to avoid duplicate titles Tagged H1 and contain the targeted keywords at the beginning of the title for SEO Including between 4 and 10 words Although VISIBLE for the reader Explicit, simple and clear Eye-catching and dynamic Example For this demonstration, you are an Internet user looking for SEO advice. You type on Google the expression ” SEO advice “, Google will suggest the result below. the result-google-SEO-adviceSearch result returned by Google for the query SEO TIPS Below is the editorial title of the article. title-editorial-article-SEO-adviceEditorial title of the article on SEO tips Decryption of the editorial title and the structure of the Hn markup The editorial title is attractive to the visitor Only the editorial title uses the H1 ta.

: “10 SEO tips to improve your SEO” Two important keywords are in the title: “SEO tips” and “SEO” Title Title is short , 7 words in total It is unique , the title is only used once on the site An H2 tag in the page takes up the term “SEO Guinea Email List advice” hn-page-web-beacons-structureArticle markup structure Conclusion of the demonstration: an effective and impactful editorial title associated with quality content correctly structured will allow you to be well positioned on Google . To conclude, an H1 editorial title is an important SEO criterion that should not be overlooked. Most often, the H1 tags can be modified without any development skills, do not hesitate to optimize them to improve your natural referencing .The choice of keywords largely determines your natural referencing strategy, so you must start your web referencing strategy with this essential step.

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What is quality content according to Google?

Intuitive search In your keyword research, intuition will always be the first phase of exploration before using other techniques discussed below. The intuitive approach consists of putting yourself in the shoes of an average Internet user typing his request into an engine to find his information. Then list all the terms that closely approximate or refer to your activity or your product (synonyms, variants, geographic landmarks, temporality, competitors, etc.) . This primary collection of keywords is essential but insufficient nowadays as the competition is important on the web, thousands of pages certainly deal with the same subject as you.

You must then identify the keywords with high added value for the search engines. Keyword generators In addition to the intuitive approach, many tools allow you to work on the lexical field of your keywords and their frequency of use on search engines. The key word generators propose expressions relating to the entered expressions, the example of the key word “key word” is interesting in this regard, starting with its spelling accepting several accepted variants: key words, key words, key word, word -key… Database tools such as Yooda Insight or Keyword Tool or Semrush also make it possible to offer all variants in terms of spelling and in several languages.

Web writing is a special exercise with its own writing rules .

These keyword generators are often from the giants of online advertising, the most used being Google AdWords Keywords Generator , it is based on queries typed on Google. Competitive keyword analysis It is essential to carefully study the competitive sector in which you plan to compete. This analysis will bring you relevant information in your process of choosing keywords, it will allow you to consolidate or not your intuitive approach. If you know how to do it, this analysis can be quick and easy to implement. Method 1 : Search for keywords in the source code (To view the source code of a page, just right click and click “view source code”) Observe the terms between the to Method 2 : Use a diagnostic tool such as Alyze .

This tool is very useful for analyzing the markup of a web page. It also analyzes the editorial content of a web page. How to get good keywords with competitive analysis? Editorial content Search engines (Google) seek above all to provide quality service to maintain and increase their market share. A quality service is for a search engine to provide relevant search results for each query typed by an Internet user. It is therefore essential to write quality , consistent (more than 300 words per page) and original text content . Original content can be “inspired” by content that already exists on the web, provided that it provides details on certain points or a different organization (beware of duplicate content ) .

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