SEO is an essential marketing tool for optimizing the referencing of websites on search engines. Each web page is subject to a complete scan of its content by robots . These scans carried out by search engines aim to define the theme and relevance of a web page. To be able to appear at the top of google searches, you must define the typical profile of the people you want to attract. This involves responding to the problems that your prospects might encounter, and imagining the words they will type in the search engine to find solutions, and this taking into account any errors in French or abbreviations they could write frequently.

Optimize your SEO: use keywords to create traffic Keywords are expressions that an Internet user will use to type their query in Israel Email List a search bar. The main keyword of your article should be as close as possible to frequent searches made by your prospects. Then come the relevant derivatives of the main keyword. For example, if you sell televisions, your main keyword will be “Television”, then you will insert keywords such as “HD television”, “Plasma television”, “Cheap television”, etc. in your content. The strategic choice of keyword placement There are particularly good places to put keywords on web pages. This is the case for headings H1 and H2 , and the first paragraphs of an article.

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SEO or the importance of choosing the right content for a website

The H1 is the main title of the article, and the H2 are the subheads that structure the article. The hat, or the introduction, is also a place to look if you want your site to be considered relevant by Google. At the end of the article, the ideal place to place a keyword is on a link that takes the prospect to another page.  The content of a website must be enriched regularly . It is absolutely necessary to continually write new articles so that Google continues to analyze the pages of your website, and places it in its best suggestions.

The structure of the site is also a tool for measuring SEO Google robots inspect the loading speed of each page, and the site’s compatibility with the different platforms used (smartphones, tablets, etc.). They also check security certificates (SSL). The user experience on your site has to be good to earn the top of the Google pages. Installation of an SSL certificate for your website Optimizing SEO is also: external links The popularity of your website on other web pages that address your topics will cause Google to consider that you are of interest to its users.

Fresh information for good natural referencing and optimizing your SEO

So make people talk about you on other platforms! The meta description to encourage clicking on your page The meta description should be short and attractive . No need to put keywords there, but it should make you want to visit your web page. This is the short description that will appear below your website address in Google search results. It is still taken into account in Google’s algorithms to refine Internet users’ searches.

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