Referencing your website is at least as important as the design itself. SEO is: making sure to position your website in the first results of Google, and especially in front of your competitors. SEO is a huge subject; to begin with, there are at least 3 levers of action to get your website listed on Google. The three main levers for getting your website listed and acquiring qualified traffic are as follows: optimization on social networks SME or search engine marketing or search marketing SMO Natural referencing or SEO Also called SEO for Search Engine Optimization : it allows, thanks to the choice of your keywords associated with text content and quality visuals, to capture targeted visitor traffic. A good referencing of your site is essential to make it visible on Google.

Effective SEO techniques are based on optimizing textual content that is written and optimized to highlight the keywords you have targeted. How to get your site listed on Google? Google disseminates the best practices to be observed in Uruguay Email List order to optimize your site and avoid sanctions that could go as far as disappearing from its search engine. The algorithms of the search engine evolve regularly, it is therefore essential to stay informed of its evolutions. Referencing your site on Google: best practices To obtain a good SEO on Google , you must respect at least the following ten fundamentals: Know the basics and context of natural referencing, Choose the right keywords using tools like Yooda Insight for example, Create and publish unique and quality content .

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What is SEO for a website?

Optimize and monitor the indexing of your web pages on Google Search Console , Promote key words and phrases using the right tags , Use social networks to distribute your content, Take advantage of SEO opportunities such as zero position when they arise, Improve your netlinking thanks to quality backlinks , Opt for paid referencing with AdWords campaigns if necessary, Avoid the pitfalls of SEO and above all respect Google’s rules . Once these ten commandments are respected, you will have to follow the evolution of your positions on Google with regular positioning audits . SEO: how to get on the first page of Google? Local SEO Also known as geographic referencing, local referencing allows you to promote your products and services locally. The local SEO is a relatively easy tremendous growth driver to operate.

Referencing, let’s talk about SEO, Act IV: Local SEO Paid referencing or SEA Referred to as the SEA for Search Engine Advertising, the listing fee can position your website in the top results of Google in the next 24 hours. It is a fast and very effective technique to reference your website . The idea is to buy keywords from Google’s online advertising program: Google AdWords . The main advantage of an AdWords campaign is to be able to be first on Google for your keywords, and those as soon as your website goes live. Google AdWords can also help you build brand awareness quickly. How to effectively use Adwords to generate profit? Social networks or SMO The SMO or Social Media Optimization consists in using social media to reference one’s website, which is also rather well received by Google.

Three levers to get your site listed on Google

Social recommendations and shares on social networks play a significant role in the ranking and classification of results according to Google (do not hesitate to invest in Google Plus ) . How to build your strategy on social networks? In the case of social referencing, there is no direct causality between your activity on social networks and the positioning of your site. In other words: having social signals does not necessarily mean being well referenced on Google, it is rather a factor that facilitates access to the first results. The SMO can only be complementary to SEO. To conclude, Referencing your website therefore boils down to gaining visibility on Google while ensuring quality and lasting traffic.

The combination of natural referencing (SEO) , paid referencing (SEA) and sustained activity on social networks (SMO) will allow you to achieve your goals and be visible on Google. If you want to develop your visibility on Google, contact an SEO agency !We must not lose sight of the fact that you are in the best position to contribute to the enrichment of your website. Indeed, certain referencing actions such as content writing can be carried out independently after training. Another example, some SEO software can help you detect duplicate tags. In the long term, you will get a better return on investment with internal SEO management by involving your teams. With in-house management, you can consult your SEO agency only for advice, and possibly for the management of your SEO strategy.

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