This type of software is also able to conduct conversations through textual and auditory methods that emulate human behavior. How does a chatbot work? To function properly, the chatbot uses back-end software that allows it to simulate USA WhatsApp Number List conversations. Currently, some of them are more rule-based expert systems: they operate by following a series of predefined questions and answers. But there is a more advanced category of chatbots which are driven by Artificial Intelligence. AI chatbots reach a higher level of complexity than rule-based ones thanks to their ability to process natural language.

An AI and machine learning based chatbot uses natural language processing to develop responses and deliver information, so as to: An AI and machine learning based chatbot uses natural language processing to develop responses and deliver information, so as to: Collect, understand and analyze each user’s feedback and analyze how people communicate Learn from past conversations and select related and useful information (the more conversations, the more effective they are at responding to users) Produce their own content using expert systems Besides the content itself, chatbots are also able to maintain a certain tone and acquire a personality in line with the brand vision and the expectations of their customers through complex algorithms.

How did chatbot technology come about? For decades, with the increased use of technology, the social rhythm has continued to accelerate. Emails and contact forms were quickly no longer sufficient: having developed a need for dynamism and promptness in shopping experiences, consumers were in demand for a responsive, direct and efficient way to communicate with customers. brands . This first led to live chats and widgets implemented on social media, digital platforms and websites to allow agents to walk clients through various procedures and answer questions in real time.

A demand for fast and efficient customer service shaped by the new generations Source: Sephora In this context, it did not take long for a new requirement to emerge: that of 24/7 customer support that provides consistent, immediate and personalized responses, whatever the specificity or seasonality. , working hours and even the geographical limits of the company. To achieve this in a cost-effective and results-oriented manner, the idea of ​​virtual help was developed and chatbots were born. From its inception, chatbot technology seemed to fill several gaps, as it responded to consumers’ sense of urgency – created and amplified by new media – and the need for brands to become accessible and integrate into their daily lives.

clients. These are some of the reasons why platforms like Facebook Messenger are currently using an AI chatbot in their marcom efforts. And this technology is even used in the telecommunications industry where communication is via SMS. Research results revealed a very positive consumer attitude According to one study, 70% of millennials have had positive chatbot experiences and 90% of businesses have faster complaint resolutions using bots. More than half of the companies surveyed agreed that a chatbot offers a significant return on investment with minimal effort and a similar percentage identifies Artificial Intelligence as a relevant tool for creating a “customer-centric culture” .

Plus, its conversion potential is huge: Hubspot reports that 47% of respondents to its survey said they were open to buying items using a chatbot . What are the benefits of using an AI chatbot for your brand? While many entrepreneurs today understand what a chatbot is, some still struggle to measure the benefits of technology and identify the best uses for it. However, as experience shows us, the advantages are considerable: A chatbot helps optimize the consumer experience by offering fast, personalized customer support and real-time purchasing assistance.

Leave a Reply

Your email address will not be published.