Screenshot showing a shoe and the containing the shoe name, size, whether it’s for women or men, and shoe type would be helpful to add. Every image should have a descriptive URL. The only exception are graphical elements, which add to the layout of the site.  Images and the rest of the content on a page pollinate each other. The relevance of written content and images forms one piece. Since the meta title of a page carries quite some weight for

For Those That Cannot Even Spare a Dime

you get a view with ratings, price, and availability. If that’s not a way to increase conversions, then I dunno what is ;-). Screenshot showing ratings on a Google Belgium Phone Number search result Badges are also available for recipes, showing ingredients, cooking time, and servings. Screenshot showing a recipe on Google TIP #10: DON’T OVER-OPTIMIZE IMAGES You can over-optimize anything, including images. Things not to do involve keyword-stuffing the alt text, filename, captions, or image URL path.[*] Screenshot showing what

Constitutes good alt texts How do you know when too much is too much? Anything that goes beyond describing what the image shows and enriching the context is too much. In the example above, you see that the alt text is stuffed with related keywords and variations. That’s neither helpful for users nor search engines. Adding specific information, like in this case “Dalmatian puppy playing fetch” instead of “puppy”, or product model, brand, and size is absolutely okay. TIP #11: USE FORMATS LIKE GIF, PNG,