Quite simply by using the GPS present in each cell phone. If the search is done on a computer, it is with the IP address that Google finds the customer’s position . Thanks to this, it is possible for him to deliver relevant results to every user. Thus, the user sees the establishments capable of providing what he is looking for appear in his local SERPs. What are local SERPs? A SERP is a search engine results page. When you do a keyword research, the first results show authoritative sites. The local page targets results for services around the user . Depending on the location of the latter, the SERPs are different. These pages also include maps. Thus, the Internet user finds the store or the service provider associated with the search. In addition, the user has a visual on the different products offered.

Indeed, it is possible to find at the top of the SERPs a selection of the product in question. Presented in a carousel of images, a visibility is made on certain information concerning the product. Its location and the opinions of previous users appear FIJI EMAIL LIST directly on the search page. To generate this carousel, Google pulls the data directly from the sites in question. All of the products presented, when displayed by local referencing, come largely from the company’s Google My Business. This element is essential to improve the local visibility of an establishment . Correct optimization then offers the possibility of appearing more regularly in the various search results offered by Google .

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What is a local search?

Google’s local visibility algorithm To provide local visibility relevant to all searches performed by users, Google uses a complex algorithm. The latter decides what to display in the various search results. More complex than the standard algorithm, it takes into account different parameters. Among these, we find three important elements: Relevance which defines a level of consistency between the requested query and the product offered by the company The notoriety aiming to define if the selected company is worthy of confidence And the proximity of the store or service provider to the data collected on the user’s side Relevance is the basis of Google’s local algorithm.

Indeed, there is no point in displaying a result that is completely different from the product sought by the user. To gain relevance, you have to target strong keywords that impact and relate directly to your product . Awareness is how your brand differentiates itself from others. Here, you are assessed against your competition. You need to let Google know that your business is trustworthy. For this, it is necessary to offer a significant amount of data to the research platform. The more easily it finds you, the more you validate your online reputation. For Google to offer you local visibility, having a high reputation online is very important . To achieve this, you can for example register on the various directories on the web. Google has the particularity of extracting this data from any website.

Know the different research methods

If your business doesn’t appear on any other site, you’re less likely to rank on Google … To gain notoriety, you can for example: Create local links Share relevant and unique content related to your area of ​​expertise Be present in many directories on the Internet Spread your business name online through social media, for example Obtain positive opinions on your products Possess local media mentions Finally, proximity completes this table of relevance and notoriety. Last stone of the building, it is very important to gain local visibility. This parameter is based on a classification of establishments around the user. If SEO only uses notoriety and relevance, it is because it promotes digital institutions. In the context of a physical establishment, the proximity parameter is absolutely necessary .

Based on this observation, the user can perform a local search in several different ways. Indeed, he has the choice between: Non-geolocated research A geolocated search A search for direct proximity. In order for the proximity to be fully enhanced with Google, it is important to optimize these search methods . To be relevant in terms of proximity, a geolocated search includes the city or district concerned in the keywords. For example, the keywords used by the user can be: “Mexican restaurant Paris X” if the user is located in this district . Non-geolocated searches are more vague. Here the user removes the location from their search. It just searches for “Mexican restaurant” and lets the Google algorithm do it to find the different restaurants in the area. Finally, local proximity searches are, as their name suggests, results that are found around the user.

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