The goal of the project is simple: it is to make the user experience (called UX for User eXperience) a criterion of relevance from the point of view of SEO! We explain how the Page Experience update affects your SEO .  The Google Page Experience is a process that encourages websites to promote a pleasant and intuitive navigation environment Denmark Email List for users, by boosting their visibility on the SERPs (Search Engine Result Pages). With this in mind, websites that make the effort to present user-friendly pages have an advantage in terms of visibility . This project was initiated at Chrome after the release of internal studies at Google , proving that the speed of a website and other user-friendliness factors do have an impact on the number of searches made by Internet users .

Indeed, with each search session on Google, the more the Internet user is confronted with slow or unresponsive websites, the more he is inclined to stop his searches . And sometimes even without having found answers to his questions. In May 2020, Google and the Chrome development team announced the creation of the Essential Web Signals report consisting of several indicators relating to: visual stability of the pages, their responsiveness, as well as their speed. Google UX experience pageThe project introduces Core Web Vitals which combine, for example, with the Mobile Friendly aspect or with HTTPS security to form together Web Signals for a better browsing experience. This is a sign that Google increasingly wants to incorporate UX into its strategy.

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What is the Google Page Experience?

It is only in June 2021 that these web signals are taken into account in the Google page relevance algorithm . At the time of writing, Google is still rolling out this major update and should complete it at the end of August 2021. In particular with the implementation of a visual indicator on the SERPs, thus giving websites an advantage that meet the criteria of user-friendliness .The Google Page Experience update influences the visibility of websites according to 3 criteria , represented by 3 indicators. For each of these 3 indicators, there are many ways to calculate them and obtain reliable data. We favor the Semrush Site Audit tool , which has recently had a section that focuses on the study of these indicators.

semrush audit experience pageSemrush and Site Audit allow you to quickly analyze all of your pages separately to precisely target the ones that interest you. LCP indicator: for charging time The first indicator is the LCP for Largest Contentful Paint. It indicates the time it takes for the site to display the largest block of content on the page . lcp experience pageGo green by loading the page’s largest content in under 2.5 seconds! It is therefore an evolution of the FCP (First Contentful Paint) which indicates for its part, the time that the site takes to display “the very first element” of the site. However, this indicator is not precise enough … There can be large disparities in display time between the elements of the same page.

GPE: the 3 indicators you absolutely need to know

Also, keep in mind that the LCP calculates the time it takes to “display” the largest item, not its load time . It is the difference between “loading time” and “rendering time” that comes into play here. The first calculates how long it takes for the site to load the item (in some cases, an item can be loaded, but not displayed). The second is positioned from the point of view of the user by calculating the time that the site takes to display the element. It is therefore an indicator that is much more focused on the user experience than its predecessor, the FCP . The notion of “greater content” of the page must also be clarified. Indeed, only certain types of elements are taken into account by the LCP indicator.

We count the elements: with a background image, text blocks. To be considered the “largest” element, it must meet certain criteria: it should be the tallest element in terms of height, once all the elements on the page have been loaded and displayed, it should be fully visible above the waterline when the page loads, for resized images and therefore displayed smaller or larger than the original, the smaller version will be taken into account, for the case of text blocks, only the smallest rectangle which includes all the texts is taken into account. Ideally, your site should display an LCP of less than 2.5 seconds.

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