The customer wants something more personalized and more inspired. OneSpot study finds 92% of customers want an ad that looks like a story . It’s because stories are powerful. In addition to fostering more meaningful connections, good storytelling can help audiences absorb and retain new information. And in the attention economy, it can help companies stand out. Consumers today are bombarded with all kinds of content on multiple devices. In this media environment, they have become less responsive to mundane advertisements. A story well told can break through the digital fog.

Thank you Sophie Cotelle-Vigroux and Karine Vergniol for this beautiful exchange on BFM Business on the collaboration between Sri Lanka WhatsApp Number List Hapticmedia and Baccarat for this very beautiful project to digitize very highly customizable chandelier collections. Mass customization is a technique that allows more flexibility in manufacturing processes in order to produce goods that meet consumers’ needs while not increasing production costs . This concept exploits the advantages of both customization and mass production , resulting in a profitable production system.

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Introduction From the assembly of individual tools to the mass production of identical cars in just a few minutes, the Industrial Revolution changed things a lot. There was a time when luxury goods manufacturers created bespoke products for customers who each had distinct preferences, tastes and budgets. This traditional system wasted a lot of time and involved many interactions between customers and specialized craftsmen. With the arrival of the assembly line, mass production transformed economic activity , with the negative effect of diminishing the power of individual customers and eliminating one component: personalization .

Nike is the first company to introduce the concept of mass customization in 1999 (Team, 2011). With NIKEiD, it successfully launches the first platform of its kind, which allows potential customers to purchase shoes with the addition of custom elements of comfort, style and colors. ! [] (/ uploads / customization nike by you.jpg) Source: Nike official website Since then, this technique has been considered the best way to put individuality back at the heart of large-scale production, while maintaining its profitability and attractive prices for customers.

The transformations in this area have been so radical that it is not impossible to imagine all kinds of personalization experiences, why not even a customized ship to go to Mars. It will eventually happen! What is mass customization? Mass customization is a technique that allows more flexibility in manufacturing processes in order to produce goods that meet the needs of consumers. It combines the advantages of customization and mass production , resulting in a profitable production system. This technique increases the customer satisfaction rate ,

since each customer receives products that correspond to their desire to own the unique version of a bag, a pair of shoes, an item of clothing or even a car. . One of the biggest advantages of this concept is that it is useful not only for large groups, but also for small entrepreneurs, who can provide their clients with a unique personalization experience, which is often more difficult to accomplish. for large companies because of their more rigid production chains. Consumers Appreciate the Concept of Mass Customization The trend indicates a growth in the desire to buy customized products, which is reflected in the willingness of customers to buy .

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