The behemoth of online sales predicts that its warehouses will be fully automated within the next ten to fifteen years . Logistics: efficient information flow, express delivery and connected inventory As surveys show, 46% of consumers abandon Vietnam Phone Number List their cart when shipping takes too long , and 35% refuse to purchase products online for the same reason. Brands that understand the importance of fast delivery like same day deliveries invest heavily in logistics. It requires the digitization and automation of supply chains and involves establishing an operating model that maximizes the potential of logistics and translates into real value creation for customers .

It also requires maintaining a strong network of fast and flexible suppliers and partners; acquire the ability to satisfy all online and offline channels; ensure a smooth flow of information to enable stakeholders to access the right information in the right place at the right time. Connected inventory in this context becomes essential because it allows other players to offer products similar to yours but currently unavailable or incompatible for consumers by reaching all stocks on the market. This system can be applied both internally within a single company and externally , bringing together manufacturers, retailers and distributors. Connected inventory ensures increased product availability, securing additional business opportunities , optimizing delivery and better responding to consumer demands.

Vietnam Phone Number List

We Offer A Solution Adapted To Customer Requests.

In addition, retailers who integrate this system also guarantee higher conversion rates, as customers have already determined what they need. Conclusion The phygitalization of the retail trade heralds a promising future. Phygital brands will be more competitive because they will be more efficient and more customer-oriented. Excellent service, an engaging in-store experience, a high level of personalization and automation will be the criteria that will redefine the new retail landscape. Multi-brand luxury stores have focused on marketing innovation and creating new digital shopping experiences. One of the names that has marked the landscape is that of Farfetch, the British-Portuguese fashion retailer founded in 2007 by José Neves , an entrepreneur known for his activity with fashion start-ups.

The concept behind Farfetch is to create a structure that bridges the gap between physical and digital retail by supporting luxury brands around the world. From the current point of view, it can be said that the multi-brand e-commerce platform was one of the first to lay the foundations for phygital marketing. Since its inception, Farfetch has managed to achieve significant numbers. The marketplace currently boasts more than 1,300 of the world’s most trusted luxury brands, boutiques and department stores, more than 1.2 million active users , according to Air Now Data, and connects customers from over 190 countries.

The Proposal Secondly, And On The Strength Of This Listening Phase,

On the Farfetch platform, consumers can find products from heritage brands like Chanel and Saint Laurent, new players like Off-White, which have shaken the luxury landscape, as well as some of the world’s most prestigious boutiques, like Harrods and Harvey Nichols. In its 2020 financial report, the company reported a gross merchandise value of over $ 3 billion , and closed last year with revenue of $ 1.7 billion. Farfetch is now present in 14 countries and has nearly 5,000 employees. As McKinsey pointed out, digital sales made up only 8% of the market in 2016 and that figure was set to rise to 19% in 2025, meaning that almost one in five purchases will be made online .

Forbes also shows that the digital luxury sector is expected to grow from 12% market share to 25% by 2025 . Yet given COVID-19 and the fact that most businesses have moved online, consumers have been forced to digitize earlier and get used to shopping for high-end items on e-commerce platforms. . That’s why Bain estimates today that 30% of luxury goods sales will be made online in 2025. Farfetch has made the bet of selling online, seeing the sector as a blue ocean, contributing to the global digitization of the industry and growing alongside it. The strategy paid off, as the company hit a billion dollar valuation and became one of the few unicorns in fashion.

Leave a Reply

Your email address will not be published.