In the era of COVID-19, virtual fitting is becoming a must, even in physical stores. For the sake of protecting themselves from the virus, many shoppers are uncomfortable trying on accessories like glasses or hats, and beauty products are South Africa Phone Number List not even an option. Most beauty stores prevent customers from trying the products, making it difficult to know whether it is a good investment or not. An excellent example of the integration of virtual fitting technology into the multichannel marketing strategy comes from Baume, a high-end watch brand.

Baume offers customers the possibility to virtually try on the personalized watch directly on their wrist using a paper strap, i.e. without touching a real watch . This practice greatly improves the shopping experience for customers by involving them in the design process while ensuring safety and at little additional cost to the business. 4. Offer outstanding customer service just like you would in stores: LiveChat, AI chatbot. A significant part of the customer experience that consumers get from a physical store depends on the sales reps, their approach and the information they offer. While the human component is often absent online, brands can still achieve good results by leveraging machine learning, rapid search, artificial intelligence, and pre-approved content to meet demands in a hurry.

South Africa Phone Number List

In The E-commerce Sector,

record, while still providing correct information. The De Beers website offers a list of contact options for consumers looking to make the best choice, such as live assistants, email, or callback request, all visible from the home page. By including chatbots and a live chat service on their websites, luxury brands offer personal assistance to their customers, allowing consumers to make choices and find the best products according to their tastes and needs. . These services are particularly useful when it comes to jewelry, an area where most consumers find the need to seek professional help.

5. Help consumers validate their choices using social proof According to social proof theory, people follow the actions of their peers and assume the mainstream is the right way to do things . In the field of e-commerce, social proof has become extremely important because it sends users a clear and persuasive message: other people approve and like what you are about to buy. There are several tools for establishing social proof, such as customer reviews and testimonials, endorsement from celebrities, influencers or key opinion leaders, rewards, certificates, social media shares. , etc. Adding these seemingly insignificant details to a website helps build confidence and spur acquisition .

It Is Vital To Be Responsive And Quick In The Face Of New Market Trends

6. Go beyond retargeting to reduce abandoned carts One of the common problems with e-commerce is that consumers visit a certain website, add items to a cart and abandon it, either because they are distracted or because they choose to postpone the purchase. . Often, once they give up, they don’t come back to the platform to complete their purchase. Still, there are a number of ways to target abandoned cart shoppers outside of Facebook and Google retargeting ads. One useful way would be to sign up users first, promising to deliver personalized and exclusive content to them.

By quickly creating an account, shoppers turn the shopping experience into a personal one, based on their preferences, past purchases, likes and dislikes. Once they sign up, they can be contacted later to receive special offers, updates and recalls on products they haven’t purchased, as well as other recommendations. Another option is to highlight the rarity of an item. By mentioning products that are no longer in stock or by using notes such as “only 3 left”, consumers are more inclined to make the acquisition, as this creates the fear of missing something , an item. important trigger in today’s business environment.

Leave a Reply

Your email address will not be published.