Perfect for attracting large numbers of visitors, Guest blogging gives site owners greater visibility. A technique that has always been developed on Google, you will be able to improve your SEO thanks to inbound links. ZEN READING guest Luxembourg Email Addresses blogging updated September 13, 2021 But  What are the terms to be imposed when accepting a third-party article? Today, focus on Guest blogging and its audience boosting effect .  The Guest blogging or guest article , is the term used to describe the contents written by a third . In this content, anchor links are placed to attract new readers to the editor’s blog.

Most of the time, bloggers who write for third party sites are experts in the publisher site niche . Indeed, they will make it possible to: Attract large numbers of people to the writer’s and publisher’s blog; Strengthen the authority of the editor by pointing quality external links to his web space; Increase the credibility and expertise of the publisher site. In the majority of cases, the guest post offers benefits to both parties. Indeed, the editor will be able to promote his website and the editor will benefit from free quality content for his blog. A win / win relationship between different web players. But to write a good article , the writer will have to respect certain requirements and rules put in place by the host site. Among these rules, the publisher may require: An article related to the content on the site; Let it be unique.

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what is guest blogging?

Let the writer be an expert in his field.  As a publisher , there are many advantages to hosting a guest article on your site. Indeed, it will be possible to benefit from different opinions on a given subject. The third-party copywriter will give you a fresh eye on a topic you are proficient in. By benefiting from a different writing style and fresh ideas, you will present your readers with fresh content. Guest blogging will also give you free content for your site. By letting a third party write for your web space, it will be possible to focus on other tasks such as improving your SEO for example. Finally, you will have more exposure on social networks. Indeed, it is common for the guest author to promote his article on the various community platforms.

This promotion will put your site in the spotlight and bring you new readership. guest blogging exchange Define strict criteria In addition to the parameters already mentioned, and to benefit from all the advantages of Guest blogging, criteria must be set before accepting a guest article . Indeed, it is advisable to verify certain points when you leave the writing of your article to a third party. Thus, it will be necessary to be attentive to: Do not allow links in the body of the article, but place them in the author’s biography; Allow the editor to insert only one link in his text; Benefit from an article of at least 1000 words . If these rules may seem strict, it is mainly to prevent the article from being too short or filled with links to the editor’s site.

What are the benefits of accepting third-party items?

Better to establish guidelines early on and enjoy quality items that respect your charter. The impact of guest blogging on your SEO Guest articles have a strong impact on your SEO . Indeed, these are excellent ways to strengthen the authority you have in your field and thus progress in the SERPs. However, it is normal to be cautious about letting someone write for your site. By respecting a drafting charter, and checking the finished article before publishing, you can already be sure of the quality of it. Before posting a guest article If all the above conditions are met, you will need to perform a few more steps before you can publish it on your site. First, you will need to verify that the article is unique. For this you can use many online software like duplichecker com.

In addition to respecting ethics, unique content will allow you to rank better on Google. Indeed, the search engine does not like duplicates and penalizes you in the event of plagiarism . Also add images to your article. To improve your SEO, it is important that you add images over the text. In case of heavy illustrations, you will have to compress them so as not to harm your SEO. Also fill in the alt text of the image and add a description to it. Build your netlinking and place internal links on your article. You will be able to connect existing texts with the guest article.

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