The Google penalties are talked about and for good reason, if you are ever touched, they can affect the visibility of your website. You will then notice a drop in your SEO and therefore a loss of visibility on Google. If your positioning on Google is losing speed, or if during a Google update you feel you have been penalized, there is still time to act! When monitoring the audience of your website with Google Analytics , if you notice a significant drop in natural traffic, it is because your website is probably affected by a penalty from the two main filters Google, Google Panda and Google Penguin To view organic traffic from Google Analytics, click Acquisition >> All Traffic >> Channels >> Organic Search, so you can view users coming from Google.
If the drop in organic traffic to your site is significant, you will need to investigate further to determine if you are the victim of an Great Britain Email List automatic Google penalty or a manual penalty . Automatic Google penalties They are applied by filters that can trigger harmful sanctions for the good referencing of your website in the search engine. What are these penalties imposed by Google? Google Penguin, Google’s weapon against abusive SEO techniques The Google Penguin penalty is the code name of a Google algorithm filter implemented in April 2012. Its purpose? Penalize websites that have abused SEO optimization techniques, most often by abusing outgoing artificial links.
Google penalties: Panda & Penguin
Google Penguin penalizes: Buying and selling links to improve Google PageRank ranking , The backlinks poor with anchors optimized, Excessive exchanges of “artificial links” where Google wants natural links, Optimized pages and keyword stuffing, From using automated programs or services to create large numbers of low quality backlinks. (artificial links) . Note: the current version is Google Penguin 6 also called Google “Penguin 3.0” Google Panda, the penalty for low-quality content Google Panda was born in the United States in 2011, to meet a need for quality by tracking down low quality content . Google wants to highlight only quality content in its results .
The consequences of a Panda penalty for your website are as follows: Your website is losing pages positioned in search engines, one or more pages are downgraded, you can lose several positions on several keywords, the Google Bot robot visits your website less often, pages on your site are deindexed and the entire site may be affected. The types of sites most affected by the Panda algorithm are content farms, content aggregators, price comparators, question / answer forums and all duplicate content (cloaking, content spinning, scraping) . Note: The Panda filter has been integrated into Google’s main ranking algorithm since version 4.2 with a real-time update (between summer 2015 and early 2016). How to remedy automatic penalties? Google’s penalties are not irreversible.
What are the consequences of these penalties for your website?
Start by checking the fundamentals of SEO (duplicate text content, quality of outgoing links, etc.) . If you encounter any difficulties, do not hesitate to contact your web agency. Manual penalties Through the Google Search Console interface, the Google engine can warn you of a manual action, called a manual penalty. It is the result of reviews carried out by specialized Google employees. 20 Black Hat SEO Practices Are Condemned By The Search Engine. Google gives the reasons for the manual penalties and transmits the URLs referred to in the Google Search Console menu “Security and manual actions” “manual actions”. gsc penalties manual actionsUpdate 15/01/2021 These manual penalties can be linked to hidden texts, misuse of keywords, fake links, etc.
The engine imposes criteria to be respected in order to optimize its SEO . The consequences of Google penalties for your website: Decommissioning, One or more pages well positioned in Google on one or more keywords lose positions (in the case of a Google penalty, the drop is often sudden). Deindexation, The duplicate content (duplicate content) can be penalized by Google for a de-indexing, duplicate pages disappear from search engine. Google’s blacklist, The Blacklist is Google’s heaviest penalty which does not return any results for the blacklisted site. A blacklisted website no longer exists for Google.