Google Maps is the Mountain View giant’s localization tool. It is used by approximately 1 billion Internet users each month (Google data)  to find their way to a place, in particular a physical sign. Given the link that Google Maps creates between users and local businesses, GMaps is presented as a real marketing tool for the latter. To get Ecuador Email Address more visits to your point of sale, and potentially more customers, you need to rank well on Google Maps and have strong local SEO strategies in place. How Google Maps works Google Maps is a geolocation application installed natively on Android OS or accessible via maps google com. Google Maps is displayed as an interactive map, on which users.
See their position search for places by entering a name or activity browse to see the location of an establishment receive optimized routes to go from place A to place B calculate journey times according to the means of travel and traffic in real time The Californian firm’s GPS tool also offers compass functions. For anyone who needs to get recommendations for places (restaurant, gas station, hospital, etc.) based on their location, Google Maps is therefore of great help. Generally, users take advantage of the multiple functions of the app either by opening it directly or by being redirected to it from a Google search. Either way, this is where Google Maps comes in handy for businesses as well. Since Internet users receive recommendations, your points of sale benefit from being well-positioned among the proposals for places in your category of activity.
How to be present on Google Maps?
You must then work on your local visibility , so that your brand is recommended to GMaps users whose location coincides with your catchment area. With nearly 25 million updates made every day, Google’s Maps tool offers its users location data for getting around more than 200 countries. You must therefore guarantee good visibility on Google Maps for your single brand located in Paris, Lyon or Lille, or even at all your physical points of sale all over the world if you are at the head of a multinational. Each point of sale or shop must indeed have a unique “identity” on Google Maps and be referenced.
For your brand to be present on Google Maps, it must have a listing on Google My Business (GMB). Google My Business is a professional activity management utility offered by Google directly linked to the Maps tool. On business google com, you can access it directly. You just have to click on “Manage now”, then on “Add your business to Google”. You then provide the requested information: name of the brand, activity category, address, website, phone number, etc … Google verifies your identity in several steps. The procedure is the same when you go directly to Google Maps (“Contribute” menu, “Add a place” option). The only difference here is that ordinary internet users can also register a brand. Google therefore first asks you if you are the owner of the place, before redirecting you to a Google My Business listing.
Tips to be more visible on Google Maps
Both during this initial configuration and in the management to be done afterwards, you must optimize your GMB file to make sure you are well referenced on Google Maps . The Google visibility through SEO and local visibility on Google Maps go together. On your website, publish optimized content, containing the right keywords and having the right structure. Among other things, in a logic of local on-site SEO, some of these keywords must combine terms related to your activity and the name of your locality. Also write effective meta-titles and meta-descriptions and take care of the internal mesh, to obtain a good ranking on the SERPs . Also consider setting up an off-site SEO plan ( quality netlinking , placement in directories, etc.).
When a local business has a website that ranks among the first results, Google provides links to access its GMB page and to get directions to its point of sale. But of course, beyond “classic” SEO, optimizing your Google My Business page is essential. Provide accurate and up-to-date information Provide complete information on your Google My Business listing. The physical address, the telephone number, the category or the attributes must be entered with precision. Regarding the category, rather than a general indication like “fashion boutique”, prefer a more precise wording like “boutique of clothing for women”. The times indicated should also be precise, and frequently updated for events or holidays. In addition, Google gives priority to validated establishments .