The objective of a search engine is to offer the most relevant answers to queries made by Internet users. With this in mind, the most famous of these engines has created a whole menagerie, including Google Hummingbird : the most important algorithm to take into account in the context of SEO, since it allows to decipher the intentions behind the South Africa Email List requests. users.  Traditionally, the hummingbird is a charming , small, and brightly colored apodiform bird , also known as a “fly bird”. In recent years, it has also been a Google algorithm (“hummingbird”, the English word for colibri) aimed at improving the relevance of the answers offered to Internet users by better interpreting their requests.

The existence of Google Hummingbird stems from an observation: a happy user is a user who finds an adequate answer to the question asked. The hummingbird was therefore launched (following its playmates, the Panda and the Penguin ) to optimize the processing of Internet users’ requests by trying to better take into account their primary intentions. Launched in 2013, the Google Hummingbird algorithm was a real revolution in the way the search engine handled requests, especially in the context of “ long tail ” expressions . Knowing that Google is the most used engine in the world, SEO specialists have not been indifferent to the beauty of this bird’s plumage.

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Google Hummingbird: but what is this funny bird?

How does Google’s Colibri work? Google Hummingbird aims to change search mechanisms . Smarter and smarter than his comrades, he intends to understand what lies behind the requests of Internet users. This allows it to respond with more relevance to three types of requests: Generic queries which have several possible meanings (when an Internet user types “Apple”, do they want to know more about this wonderful fruit or to inquire about the brand of electronic products?). Long tail queries , consisting of more than five words, which must be translated into a shorter query to facilitate the engine’s task. These queries are often the result of voice searches formulated in everyday language, with a local intent (for example, “where to find the nearest pizzeria?”).

Unpublished queries , which make up about 15% of all daily requests on Google. What impact on the natural referencing of web pages? Google Hummingbird is not a filter like Panda or Penguin. It is not intended to sanction web pages which abuse may recommendable SEO techniques . And yet, this algorithm would have affected up to 90% of requests, when the Penguin had to be content with an impact on only 3% of them. The reason ? It is very simple: Hummingbird has helped rid Google’s results of a large number of web pages that did not meet the prerequisites for natural referencing .

Why is it essential for natural referencing?

A better relevance between the questions and the answers supposes a highlighting of quality contents , endowed with a clear architecture and working an appropriate semantic field, only capable of satisfying the users . Like any algorithm, Google Hummingbird can be seen as a new constraint on webmasters. But it is fairer to see it as an opportunity : that of providing Internet users with high added value content, adapted to their needs, desires and expectations. The web can only be better for it.

The URL is the faithful companion of all existing websites. Without it, it is impossible to find a page on the Internet (for Internet users) and even, simply, to index it (for search engines). Let’s go into detail in 4 questions. What is a URL? The simple version: the URL is an address on the web . It allows you to find a page on the Internet, just as your postal address allows you to find your accommodation. The complicated version: the URL is a universal format designating a resource on the web . The Uniform Resource Locator consists of a series of printable characters in ASCII code (the standard code for exchanging information). Thanks to this worldwide standardization, all addresses on the web are written the same way, regardless of the country in which you are located.

 

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