Google has been playing the security card for several years now. The search engine urges webmasters around the world to adopt the HTTPS protocol (HyperText Transfer Protocol Secure, dedicated to the protection of personal data during information transfers) without taking coercive measures. However, a threshold will be crossed in July 2018: as of this date, the Chrome 68 browser will clearly indicate that HTTP sites are “not secure” . Concretely, what will be the impact of this decision on your website? Google pushes websites to switch to HTTPS Posted on Google’s security blog, a post caused a sensation in early February.

It clearly indicated that unsecured websites (which have not yet adopted the HTTPS protocol ) will be marked as such in the next version Spain Email List of the Chrome browser , which is scheduled for launch in July 2018. Concretely, this decision will be materialized by the disappearance of the usual pictogram, in favor of a much more explicit indication. GOOGLE HTTP EXAMPLE HTTPS GOOGLE CHROME 64 68 (Source: Google ) As you can see in this example submitted by Google, Internet users will be explicitly warned of the absence of HTTPS on a web page .

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Google pushes websites to switch to HTTPS

The engine had already announced such a reform several times in 2017, without generalizing it ( read here ). But this time it looks like it’s the right one! In terms of SEO, this indication will not change anything for your website. Google isn’t going to start penalizing insecure sites (at least not right now). However, this highlighting could have an impact on how users perceive your platform . With a warning that underlines the unreliability of the site , Internet users will be less than ever encouraged to communicate personal data to you. They might even hesitate to spend too much time on your pages, for fear of being exposed to some digital hacking! Should we take the step of HTTPS? To avoid any problem, the best solution is to switch to HTTPS .

Google is making no secret of its ambition: eventually, the vast majority of websites will have to adopt this security protocol, as is already the case for 68% of traffic on Android and Windows devices (78% of traffic on Apple devices). The goal is to offer a secure Internet by default. In addition, while Google does not penalize unsecured sites yet, it still tends to favor those that have adopted a more secure protocol . Remember that 81% of the world’s top 100 sites use HTTPS, as do 50% of the pages offered in the top ten results.

What consequences on your natural referencing?

So, of course, there are other parameters in play to reach these heights… But what is certain is that in HTTP, you are less and less likely to achieve it! Finally, there is a possibility that should not be ignored. If Google is moving so clearly in the direction of a “100% secure web”, it cannot be ruled out that the new signage for Chrome 68 announces an upcoming algorithm update . Who, this time, could well be less conciliatory with the clan of the “insecure”! How to secure your website?

But then, how to get in good standing as soon as possible? The question is simple, but the answer very delicate. Indeed, the switch to HTTPS supposes the installation of an SSL certificate ensuring security during data transfer. However, obtaining this authentication on your own is complex. At the same time, improper installation could have consequences for your SEO. This operation must therefore be carried out by a professional.

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