In fact, 80% of the information processed by our brain are images. Furthermore, in their book e-Learning and the Science of Instruction , Ruth Colvin Clark and Richard E. Mayer conclude that when text-based instructions are Slovenia Phone Number List accompanied by graphics , student performance on exams improves by an average of 89%. Marketers are therefore supposed to understand the importance of visuals in attracting, engaging, persuading and, of course, converting the target audience and using quality visuals in their marketing strategy.

Visuals are especially important when it comes to luxury goods, as an item’s appearance reflects not only its quality and price, but also how luxurious it is . On the Internet, this association can be done through beautiful imagery, a series of high-resolution photos, 360-degree views or excellent renderings. Product photos are therefore crucial, as they must present the item in all of its color combinations and shades. Yet, as a salesperson, you know that product photos involve considerable effort, logistical resources, time and money . This is exactly why Vogue Italia recently replaced all photos in its January 2020 issues with illustrations . Kenzo uses 3D visualization and configuration technology to better present the product and offer online personalization to customers.

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Time And Cost Of Model Acquisition, Performance,

Solution created by Hapticmedia . Fortunately, there is another option that saves time and money while providing terrific quality – 3D product viewing . In its most successful form, 3D visualization allows a precise, detailed and interactive presentation of products . It carefully includes all the necessary elements to provide an immersive experience such as lighting effects, angles, textures, color tones and so on. This means that a high-end, well-executed 3D model can be seen from different angles and offer a 360 ° perspective. More and more companies are now investing in 3D visualization technology in order to offer a better digital shopping experience to their customers, by overcoming the lack of touch sensation , which is a major drawback of online commerce.

and that deters shoppers from shopping online. 2. Add personalization and engraving to make your products unique. A simplified 3D customization demonstration provided by luxury brand Lolo Chatenay. To learn more about this client project, click here . According to Forbes Insights, 40% of marketers indicate that personalization has a direct role in optimizing sales, cart size and profits in direct-to-consumer channels, such as e-commerce, while 37% point to increased sales and lifetime customer value through product or content recommendations. More than a third of respondents have seen an increase in the frequency of their transactions thanks to personalization strategies .

Ease Of Implementation And Synchronization Within The Product Catalog.

Consumers, especially those in the luxury sector, have a strong desire for exclusivity and uniqueness ; therefore, offering personalized products adds value to the shopping experience and increases sales. The most efficient way to do this is to offer a 3D configurator and allow customers to add their own personal touch to an item, choosing from different types of patterns, fabrics, colors and finishes. This is exactly what we did for Lolo Chatenay, by developing a 3D configurator for leather bags. Guerlain offers online engraving to its customers.

To learn more about this client project, click here . What’s more, adding engraving is even easier. One of the projects for which we have set up such a tool is that of Guerlain. This French luxury brand allows users of the site to personalize perfume bottles and add an engraved inscription , for an even more personal touch. The idea was so successful that the tactic became an icon for the brand. 3. Use the virtual try-on to help shoppers find the perfect fit. The virtual fitting technology allows customers to try products using their devices with a camera, such as mobile phones. Thanks to new technologies, users can view the item they are interested in in real life, interact with it and confirm its style, size and fit before purchasing it.

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