Virtual try-on technology allows customers to try on products using their camera-equipped devices such as mobile phones. With Augmented Reality, users can contextually view the item they are interested in, interact with, and confirm style, size, and fit before purchasing. Virtual AR try-on brings great results. The beginnings of the virtual trial on Panama Phone Number List the market Converse was one of the first brands to use virtual try-on back in 2012. With the Sampler app developed for iPhones, users can use their smartphones to see what shoes will actually look like, post photos on them. social networks and buy online.
Experts agree the company was ahead of its time because it wasn’t until 2016 that Augmented Reality technology took hold when Niantic launched Pokémon GO , an AR game available on both iOS and Android. This app encourages players to search for famous Pokemon in real environments with settings based on GPS systems. Players capture these distinctive-looking creatures, train them, and have them fight against each other in “gymnasiums”. For the first time, this immersive technology captivated audiences and sparked a global phenomenon. The game has since set 5 Guinness World Records, including “Highest revenue from a mobile game in first month” ($ 206.5 million) and “Most downloaded mobile game in its first month” ( 130 million times).
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Seeing the astounding results of this app, marketers started believing in the power of Augmented Reality and pouring money into the industry. Growing demands As Statista has shown, the AR market was only $ 3.5 billion in 2017 but is growing steadily and is expected to reach a staggering $ 198 billion in 2025. Specifically, according to Martech: 2020 and beyond by WARC and BDO, 21% of marketers are already using AR in campaigns and according to a Gartner study, 46% of retailers plan to deploy Augmented Reality or Virtual Reality solutions to deliver a unified customer experience that storytels and converts. Additionally, when asked what was the most exciting opportunity for their organizations in the next three years, 14% of respondents mentioned virtual or augmented reality.
As for customers, more than 100 million consumers are expected to shop in Augmented Reality online and in-store by 2020, according to Gartner. The use of Augmented Reality became even more democratized when Snapchat, Instagram and Facebook developed their new AR filters. More recently, Google even launched Augmented Reality objects on Google search . And with the increasing use of smart mirrors, the customer experience is completely reshaped. These AR devices allow potential customers to try products virtually and have fun experimenting, while increasing income online. To be taken into account when implementing the virtual try-on A smoother multi-channel customer experience with higher engagement rates The impact of digitization on decision-making processes and purchasing habits is obviously enormous.
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According to Statista, shopping is one of the most popular online activities in the world: online sales were $ 3.53 billion in 2019 and are expected to reach 6.54 billion in 2022. This encourages marketers to invest in high-end technologies to deliver a smoother customer experience and differentiate their brand from the competition. In fact, the value of the entire Martech market was valued at $ 121.5 billion in 2019 with an expected average increase of 12% in budgets. In such a context, the days when the use of advanced technologies were seen as a plus by buyers are clearly over.
The ability to interact with products on the internet, try them on, test them and share them on social networks and communities is now a basic functionality that consumers need. Virtual trials drive loyalty and sales. Source: Mac Virtual Try on Nyma Malik wrote in 2018 that around 40% of customers are willing to spend more on a product if they can try it in Augmented Reality because this experience allows them to easily explore options and customize products. Additionally, 70% of people are also expected to be more loyal to brands that integrate AR into their shopping journey. Many companies in the luxury industry are opting for such technologies in order to increase connectivity with consumers and gain a competitive advantage in the market (L’Oréal, Baume, Sephora, Adidas, Nike and Snap).