Powerful platforms like Instagram, YouTube, TikTok, WeChat or Taobao now play a central role in building branding and engagement as well as in developing advertising, direct selling and customer services. customers . Influencers attract considerable investment from brands. In today’s marketing strategies, influencers are real assets. The numbers show that in the United States, the influencer market is valued at around $ 10 billion and in China it is worth around $ 116 billion . The world’s highest paid influencers, such as Kylie Jenner, Ariana Grande, Cristiano Rolando and Kim Kardashian receive anywhere from $ 900,000 to $ 1,300,000 for a single Instagram post .

Some influencers create their own brand from scratch. One of the world’s most beloved influencers is Huda Kattan , a makeup artist who Latvia WhatsApp Number List began her online journey in 2010 with the dissemination of tutorials and beauty tips. 7 years later, she was counted by Time magazine as one of the ” 28 most influential people on the Internet ” and declared one of the ” ten most powerful influencers in the beauty world ” by Forbes magazine. Since then, Huda has developed her own makeup line and today she is a widely recognized entrepreneur.

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Thus Optimizing Delivery Time And Ensuring Accuracy.

Micro or nano-influencers might be a better choice for some businesses. Influencer marketing isn’t just about big names with millions of followers. There are brands of all sizes and all persuasions. Sometimes micro and nano-influencers are much better value for money because they are better connected to a smaller number of followers, with higher engagement and conversion rates, while charging much less. This is why building a network of micro-influencers can sometimes prove to be a better strategy than associating with a famous influencer.

China’s role in setting the tone for influencer marketing Responsible for more than 50% of the growth of the luxury market between 2012 and 2018, China is the pioneer of shopping, especially in the luxury sector . It is this highly digitalized country that created the concept of conversational commerce. And it is first in China that brands deploy their most immersive technology-driven marketing campaigns . The Chinese luxury goods consumer population is significantly younger than that of Western countries. In 2018, millennials accounted for 10.2 million luxury consumers and more than half of the total market .

Present The Results Clearly And Effectively To The Sales Force And To Customers,

Influencer marketing is a must-have for any brand that wants to be successful with this demographic. ! (/ uploads / timg (2) .jpg) Jiaqi Li brutally slammed Rouge Hermès on its live streaming channel Taobao, which attracts over 12 million views, and many Hermès fans have lost interest in this house’s products. Besides their addiction to social media like Wechat, Xiaohongshu and Weibo for content, Chinese consumers are crazy about live streaming from influencers . It is now to this method that they are turning to know, test and purchase items ranging from luxury private jets to cheap farm produce.

Live streaming has helped Chinese farmers survive the pandemic, and it’s here to stay, according to MIT Technology Review . Live streaming now accounts for 95% of e-commerce activity in China. It has become a particularly powerful tool: Deloitte estimates that live streaming revenue in China reached $ 4.4 billion in 2018, up 32% from 2017. What do influencers bring? Some marketers wonder if working with influencers is just a fad and if, as in the case of the fraudulent luxury music festival Fyre Festival , consumer confidence evaporates after the cooperation.

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