A content shoppable (purchasable) is any type of content that offers consumers an immediate buying opportunity in a few clicks . This includes purchasable images, articles, videos, social media content, live streaming, and digital magazines. A report from ViSenze identified purchasable content as one of the technologies of most interest to consumers, with 43% of respondents saying they were enthusiastic . In China alone, purchasable content on social media or social commerce is valued at $ 242.41 billion and is expected to double by 2023. Social commerce allows users to buy their favorite products and services without leaving apps , dramatically reducing cart abandonment.

These platforms democratize e-commerce because they allow smaller and less digitized businesses to sell without having to manage a Finland WhatsApp Number List direct-to-consumer platform. In today’s social commerce environment, purchasable content like live streaming is gaining ground. They generate huge and immediate revenue for brands and arouse consumer enthusiasm. 2. Personalization is essential to create a memorable experience. Consumers love personalization. The growing trend of bespoke purchasing is reflected in the increase in demand . 25-30% of consumers show a high interest in purchasing personalized products , making it a huge market for potential entrants .

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Ready to use 3D visualization and configuration like Guerlain, Baume, Kenzo to achieve higher conversion rates? Contact Hapticmedia for a free quote! Consumers are also willing to pay a premium for personalized products . This is confirmed by another report from Deloitte: 57.2% of millennials surveyed worldwide replied “Yes, definitely! ” To the question” Would you be willing to pay more for an item of luxury or personalized premium fashion? ” and 35.2% responded “Maybe”. Buyers have developed a strong need to feel appreciated by the brands they choose and they admit that they take these factors into account when making a purchase.

Personalization leads to a better customer experience. It has become a crucial differentiator in the market. Brands have seen the benefits of personalization. According to Forbes Insights, 40% of marketers report that the customization has a direct impact on maximizing sales, basket size and profits in direct channels to consumers . 37% of them point to increased sales and lifetime customer value through product recommendations or content. More than a third of respondents saw an increase in the frequency of transactions thanks to personalization strategies.

The 6 Digital Marketing Trends That Luxury Marketers Should Know.

Source: Guerlain 3D lipstick configurator in cooperation with Hapticmedia This is why a growing number of luxury brands are joining the movement and allowing buyers to transform their iconic products into unique pieces . At Hapticmedia, we work with luxury brands to develop personalization technologies through which users can co-design their product and imprint their uniqueness on their purchase. One of our most successful projects is the one we carried out with Guerlain. It encourages beauty lovers to personalize their perfume bottle by customizing shapes, colors, accessories and even to add their initials or a message.

3. Video ads still relevant – but be aware of the uniqueness of the requests for different targets. For years, marketers consider that the video is king and appreciation is fully confirmed by the field. According to Youtube, one billion hours of video are viewed daily and more than 2 billion connected users access the platform each month. As a result, 85% of businesses use video in digital marketing and 92% of marketers recognize it as an important part of their strategies. In this context, it is understandable that video advertising is one of the important trends for 2020 that professionals must master. Depending on demographics and goals, there are different techniques that marketers should know about the length, form, and content of a video .

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