E-reputation, web-reputation or even digital reputation on the Internet are the terms used to define the common opinion on the Web of a legal or physical entity. ZEN READING e-reputation image social networksUpdated September 13, 2021 The e-reputation corresponds to the identity of this brand or this person through the perception of Internet users, it is its image. A positive and well-built e-reputation today represents a competitive advantage for a brand in view of the place taken by the Internet in our way of life. For a company or a brand, e-reputation can be integrated into a global marketing and communication strategy, specific tools and new professions such as that of community manager are also gradually born with this growing need to ensure its e-reputation.
e-reputation The e-reputation built with techniques still used today appeared with online video games, each character or avatar must live, feed, dress and in the extension create an active social network, to where the creation of content and monitoring Belarus Email List to control its image, its e-reputation. Before starting to take care of your e-reputation , you still need to know the main vectors, depending on the size of your company or the brand you represent, the vectors to favor and target will necessarily be different. Among the main vectors, we find institutional sites, major media sites, blogs, forums, social networks, wikis , news aggregators or even video and photo platforms.
E-reputation: where to start?
All these vectors represent so many spaces to occupy for a brand already having a significant notoriety, hence the importance of integrating the e-reputation in a global strategy of communication and marketing. e-reputation vector How do you know what internet users think of your brand? How to answer them? Here’s where to start. The first step in an e-reputation process therefore consists in carrying out an audit with a detailed mapping of your Internet presence. The audit consists of taking a photograph at the instant T of everything that is being said about your brand or company, we are talking about volume here. You then have to distinguish everything, separate everything in order to be able to select the priority areas (blogs, forums, community sites, etc.) for monitoring.
This audit is essential and can in some cases last more than two months, well done, it will be both the guide and the foundations for good management of your e-reputation.ICT Information and Communication Technologies Why do ICT pollute? Computing makes it possible to increase the processing power and storage capacities of devices, but we do not worry about energy consumption or their carbon impact. A double effect accelerates the pollution of ICTs. Information and Communication technologies pollute as much as all aviation! 2% of CO2 emissions linked to human activity. Three usage scenarios were analyzed using the “Life Cycle Analysis” method.
What are the main vectors of e-reputation?
This method makes it possible to calculate the impact by taking into account all the stages: the manufacture of the materials used, their transport, their distribution, their use, their end of life. L ‘Adème advises to use ICT by summing up by: “The less we use and the less we consume”. green computer Some examples of ICT ‘pollution’: Sending an email has ecological impacts: printing, storage, attachments. Go through a search engine instead of using a direct URL. Building a computer requires 240 kg of fuel, 22 kg of toxic chemicals and a ton and a half of water. Each PC produces an average of 1,094 tonnes of CO2 per year (the number of PCs in the world was estimated at 1 billion in 2008, it is expected to double in 2015) The paradox Conversely.
ICTs help reduce the environmental impact of our activities: In spite of everything, dematerialization makes it possible to save paper (less than we would unfortunately like). Virtualization, which involves running multiple operating systems on a single computer, can save energy up to 90%. A thin client consumes 10 times less than a conventional PC ( network client reduced to its simplest expression, allowing maintenance operations to be reduced ). ICT ETHIC supports the implementation of strategies respecting sustainable development. ICTs are used to optimize processes, optimize waste management and reduce the impact of new technologies on the planet. Green It (Information and Communication Ecotechniques; Eco-TIC), is defined as information and communication techniques. It aims to reduce energy costs, to control the life cycle through optimized management of assets, to limit certain indirect impacts in the supply chain.