Online sales have developed significantly and competition between merchants as well, so e-commerce is naturally the area that often requires the most efforts in terms of # referencing . As much a local craftsman can do without a good place on Google on general or broad queries insofar as the queries typed by Internet users are most often local . On the other hand, online stores should be viewed on generalist queries and if possible with as many variations as possible. The referencing of an e-commerce site requires substantial and thoughtful work insofar as you have to both work on general requests, but also the long tail to get the products presented in your dedicated product sheets back to Google.

The referencing of an e-commerce site is therefore in theory more complete and “more complicated” than a traditional website, even if the techniques used remain more or less the same.  In the world of e-commerce, several rules must Mozambique Email List be observed to optimize your sales and grab places from your direct competitors. Organize information in a logical and coherent way, a logical organization of categories facilitates the transit of information but also the journey of Google robots, the indexing of your products depends on it. Choose the colors according to the products offered , even if the colors do not have a direct impact on SEO, they influence the behavior of visitors. Compose and your product sheets in a logical way.

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E-commerce Site Referencing: The Golden Rules To Respect

Overall, a product sheet must present visuals of the product, a short description, a price zone (with delivery information, for example) and finally a more in-depth so-called long description. It may also be interesting to provide a place to detail “the pluses of the product” and “the minuses of the product”. Write all descriptions carefully and above all, avoid duplicate content , too often product sheets repeat verbatim the descriptions provided by brands or suppliers on their own website. It is much better to cover only the important information while writing the descriptions on your own. This makes it possible to avoid both duplicate content but also to optimize the keywords that interest you. Editorial is essential in the natural referencing of your e-commerce site.

The optimization of a website is always based on the same rules and PrestaShop is no exception to the rule. It is fundamental to optimize the <title> tags , the description metadata and the content, the title markup “hn” (“n” ranging from 1 to 6) , from “strong” and by optimizing the alt attribute of the images. logo-prestashop PrestaShop has the advantage over other CMS of being rather easy to access. It natively integrates dedicated fields for these optimizations, for example this avoids the addition of additional extensions. SEO optimization is then carried out directly in the administration console without having to install additional tools.

Practical Case With Prestashop Cms

Optimization of a product sheet on Prestashop A textbook case study of what to avoid especially in terms of SEO , these two competing sites are appreciated so much that they come to “lend” content to each other, it then becomes difficult to stand out and offer a unique content and quality. To correct this referencing error, for each product sheet in PrestaShop, you will find a part entitled “Referencing – SEO ” it allows to display very useful fields for referencing as in the example below. refrencement-et-seo-prestashop-product-sheetseo product sheet prestashop Title or “title” tags, it allows Google to inform Google about the subject of the analyzed page and it also allows the Internet user to communicate outside your site when your site appears in the search results.

The description or meta description metadata allows you to add a description of the displayed page, as well as keywords for which you want to optimize a page. The Simplified Url allows you to modify the alias of your URL and add keywords. capture-product-sheet-sel-de-bayonne Once these changes have been made, all you have to do is wait for Google to take them into account and follow the evolution of your positioning . The url currently stands out with an average position of 23 on Google.fr , to be continued … After you have completed the optimization of your product sheets, registering in price comparators such as Google Shopping will allow you to obtain additional visibility. And to complete the referencing of an e-commerce site and last over time, you must also establish yourself on social networks as a reference in your field. online is an idea worth digging into.

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