Some logos have an amazing origin and history. Discover the history of the logos of Apple, Google and Lacoste. These are symbols that represent companies, brands or products. Agri-food logosIn terms of agrifood brands The history and evolution of the Apple and Google logos The history and evolution of that of Apple Apple is a Anguilla Email List multinational American company founded by Steve Jobs on April 1, 1976, which designs and markets electronic products. As the name apple indicates in English “apple” the logo represents a bitten apple. Why an apple? There are several theories as to the choice of fruit: The Beatles? The name is said to come from the Beatles’ record company “Apple Corps” . Steve Jobs who adored the Beatles would have chosen the apple for this reason.

However, since the record label’s logo was already an apple, Apple’s is transformed into a bite-sized apple. Another Hypothesis, the apple would have been bitten so that it is not confused with… a cherry! Isaac Newton? Apple’s very first logo features the famous mathematician Isaac Newton leaning against an apple tree. The latter would have had a revelation on universal gravitation when an apple fell on his head. This logo was designed by Ronald Wayne . In early 1977, Rob Janoff designed the famous bitten apple. He then presented it to Steve Jobs who was immediately won over. The apple is then very colorful in honor of another mathematician, Alan Turing who is homosexual. The colored apple was the symbol of Apple until 1998.

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What do the logos represent?

In 1998, it underwent further transformations in terms of colors. More sober and more design, it became black until 2001. From 2001 to 2007 it went through the “aqua” effect with reflections. Today it is white with new reflections and more designer than ever. apple logo evolutionApple Evolution The history and evolution of the Google logo Google INC is a company founded on September 4, 1998 by Larry Page and Serguey Brin. Google? Where does this name come from? The Google symbol is very simple, it comes from its search engine. It is made up of the word Google written in “ Catull ” font . The mathematical term “googol” in French “gogol” is the origin of the word google. This translates to a 1 followed by one hundred zeros in math language.

This term clearly shows their ambition to organize an infinite volume of information on the Web. Since the very beginning the Google logos have not undergone major changes, they have in common the same word and the colors: blue, red, yellow and green. Each letter has its color. The very first version of the logo was designed by one of the two founders, Serguey Brin on GIMP. It is for this reason that the company did not have to pay for its logo. The logo ended with an exclamation mark to mimic the Yahoo! logo. The next version (from 1999 to 2010) was created by Ruth Kedar who taught design at Stanford University when the two founders of Google were still studying there. This is where the “Catull” font was used.

The history and evolution of the Apple and Google logos

A third version appeared on May 5, 2010, this version found the very first font with more vivid colors and shadows less present. The current version of the Google logo Today’s version appeared on September 19, 2013 with a new interface for Google’s main page. It imitates the flat design style , it is for this reason that the shadows and the reliefs have completely disappeared and the colors are lighter. The logo is regularly declined for major events such as the World Cup, Christmas, National Day … These modified logos are called Google Doodles , in English “scribbles”. google logosGoogle evolution Update August 11, 2015: On Monday August 10, 2015, Larry Page announced the birth of Alphabet , the future holding company of the current giant Google , a first version of the Alphabet logo is visible on the Alphabet website .

The logo is content with the simplest stick typography and an almost primary red, is this the final version? Will the Google logo change? To be continued…. AlphabetFirst version Alphabet Update September 01, 2015 : Google changes visual identity, a new version, a new step for Google? Is this a strong signal towards the adoption of Material Design ? The four colors dear to the brand are kept, the typeface is rounder, loses its roughness and the declining G embodies Google within its parent company Alphabet. Conversely, some companies like Lacoste, which designs high-end men’s and women’s ready-to-wear, never change their visual identity. The founders René Lacoste and André Gillier wanted to keep the same logo since the creation of the company in 1933. T their logo is a green crocodile.

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