A search results page (also called a SERP) is a web page that is automatically generated by a search engine such as Google. The search results displayed are automatically generated based on the keywords entered by Internet users. The results are presented in the form of a list and the results most relevant to Google are positioned at the top of the list. Classification of results For some requests, the presentation of results may be different. The French Guiana Email List search results of a search engine such as Google are made up of many elements presented in different sections: Top of the page, Search filters and parameters, Search results and announcements, Bottom of the page.
google search resultsThe different sections of a google search results page – Source: Google 1 The top of the page google top The “OK Google” icon to perform voice searches , A set of squares to access Google applications (Gmail, My Business, etc.) , Your photo after logging into your Google account or Google+ profile . 2> Search filters and parameters Filters and search options Filters and search tools to select the type of result you want to display (eg images, news, videos,…) and search tools (eg: colors, dates,…). Private results to display private results (eg Gmail, Google Calendar) and the “world” icon to display public results.
Presentation of a search results page
The “cogwheel” parameters to modify parameters such as the language, the number of search results per page, the SafeSearch filter,… 3> Search results and announcements google search results The search results are displayed with the following layout: A blue title that corresponds to the title of the web page ( Title tag ). Click on it to access the site. A green URL that matches the web address of the site in question. A preview of the content of the web page also called a meta description which appears below the site URL and includes words from the page in question. The words typed by Internet users are displayed in bold to help you decide on the relevance of the page you are looking for. The ads Google Adwords : up to 4 ads displayed before the natural results.
The word Announcement is displayed in front of the site URL highlighted in green. 4 The bottom of the page Your geographical position is displayed at the bottom of the page with the possibility of modifying it. A send feedback link to use if you see an error on the results page or if you want to suggest improvements. The presentation from Google’s SERPs is constantly evolving in order to offer its users the best possible experience. Update 07/10/2017: since this article was written, the presentation of search results on Google has evolved. Unsecured sites will gradually be identified in the address bar of the browser most used in France. Reporting an unsecured website with the https protocol reporting an unsecured website with the https protocol You can already test this functionality of Chrome by activating it, for that go to chrome.
Composition of the different sections of a search results page
you can then activate the functionality below. google chrome protocol https Google is once again showing its willingness to push sites to migrate to HTTPS. It is certain that this latest announcement will have the effect of accelerating the transition from HTTP to HTTPS. At the first Google announcement in 2014, 1% of traffic was secure, today it’s 30%! What consequences for unsecured websites? For unsecured websites, the consequences are as follows: The risk of theft of private and confidential data, The probable loss of visitors to secure sites due to the Google Chrome report, Missing out on the SEO bonus mentioned several times by Google. For those who are reluctant to adopt HTTPS, Google responds: You are advised to protect your website using the HTTPS protocol, even if the website in question does not deal with sensitive communications.
HTTPS protects the integrity of your website, and ensures the privacy and security of your users. In addition, there are some very powerful new features reserved for websites offering an HTTPS connection. The generalization of the HTTPS protocol is inevitable, Google wants it and has the means to impose it. Between a search engine which captures 94% of the volume of searches and its Chrome browser which occupies a leading position, Google has all the levers to gradually push all site publishers to adopt the HTTPS protocol. Google has gone so far as to make public the list of popular websites using the HTTPS protocol by default. To conclude Beyond Google’s wishes, SSL certificates offer many advantages in terms of security.