This is in fact the reason why 55% of consumers admit to visiting stores before buying online . Many people want to try on shoes and clothes before buying them, or see what jewelry looks like. This is completely understandable and should be Guatemala WhatsApp Number List taken into account when developing in-store marketing strategies. In this perspective, retailers like Nike have developed complex spaces where customers can try out the products and engage in sporting activities .
In Miami, for example, the Nike + Basketball Trial Zone allows sports fans to try on their Nikes while shooting baskets, while other similar stores offer treadmills and football floors as part of the show. an immersive fun experience . In his New York flagship store, Nike launched the House of Innovation 000 where the customization was placed at the heart of the device . The Nike Sneaker Bar allows customers to create their own sneakers , using techniques like dip dyeing, printing, embroidery, stitched patches, laser, combined with the resources of a full lace-up accessory bar.
Brands Have Identified Alternative Methods To Engage The Public
zippers and tabs. Heidi O’Neill, president of Nike Direct, described her in-store marketing strategy when it launched in 2018: “This space is more than a store for us. It’s a connection, an immersion in the brand and a way of serving our members ”. Conclusion Over the past decade, debates over the respective merits of digital commerce and physical selling have raged. At Hapticmedia, we are convinced that we must adopt the integrated perspective that articulates the two dimensions: phygitalization . From our point of view, there are no exclusives because digital marketing and in-store marketing must be combined to deliver complex impactful experiences that center on the consumer, their needs and their expectations.
The applications of Augmented Reality, Virtual Reality and Artificial Intelligence are multiplying. Brands need to embrace it to stage immersive experiences that spark attachment, build loyalty and generate word-of-mouth. Although many of our tools are primarily digital, the events that elicit unforgettable emotions and generate user content take place offline . Luxury marketing is a series of concepts and actions to be implemented which are based on the notion of “dream”, in an approach similar to traditional methods such as STP and the 7P model, designed to promote products. or unique, exceptional and high-priced services for a clientele targeting high-end products.
A Simplified 3d Visualization Demonstration Provided By Luxury Brand Lolo Chatenay And Tech Startup Hapticmedia .
Luxury marketing: introduction and traditional approach The marketing strategy in the luxury sector is built around the concept of dreams , the segmenting-targeting-positionning (STP) approach translated into French by segmenter-targeter-se positionner) and the 6 pillars well known to professionals in the subject : Product, Price, Promotion (in the sense of communication), Place (in the sense of place of distribution), Positioning (in the market), and Staff.
These traditional approaches remain timeless in the world of luxury, and yet the range of techniques implemented recently by market players is undergoing a radical metamorphosis. Consumers of luxury goods are at the top of the pyramid. They are willing to pay high prices for access to certain products or services that they had not even considered purchasing as soon as they are guaranteed the uniqueness of the experience in the purchase where the emotion generated by the performance. This clientele is not simply interested in what the product does but much more in what it brings to them in terms of image and sensations. It is in this context that luxury brands are now expected to offer new services and values going beyond what they used to offer.