Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and Australia Phone Number on and on. For businesses with limited budgets, this is a daunting reality. Which medium do you choose? It can be tempting to pick one platform in order to optimize your investments. That’s a mistake, as you end up limiting how your audience engages with and views your brand. Sure, having Australia Phone Number one core competency is good, but you also need to create enough variety that you’ll keep your current customers interested and your prospective customers intrigued.

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Diversification When you resolve to spread your messaging across multiple platforms, you’ll have to avoid a few faulty beliefs that exist, such as: 1. If you build it, they will come. You could create the most engaging Australia Phone Number podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Instead, start with your audience. How do they consume media? What types of media draws them in? Do they prefer different types of information (promotional Australia Phone Number versus educational) in different formats? The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle.

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To consume content has changed significantly. Says Jeff Wedren, associate vice president of global marketing at Power Australia Phone Number Objects. “People are busy. They don’t want to spend the time necessarily doing a ton of research, but if you can provide something upfront that gives them a glimpse that’s a little more human, it can go a long way.” 2. If you don’t go all in, it isn’t worth it. Videos and podcasts Australia Phone Number aren’t impactful because of the sound quality or the ultra HD camera. They’re impactful because they connect your audience with a person who tells a story they’ll remember. Even the most technically advanced equipment can’t compete with a brilliantly told story. “The capacity to produce quality video in this day and age is so easy,” says Wedren.

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