All the elements are valued and closely connected. The new synergies increase the efficiency of the entire system. To achieve the perfect coordination of the multiple elements of their ecosystem required by Luxury 4.0, marketers will have Croatia WhatsApp Number List to implement advanced technologies and develop their IT capabilities. The digital ecosystem takes the customer experience to the next level. Coordinate each marketing channel for a better brand image Online sales made through websites, apps, social media or other third parties are expected to reach 19% by 2025, or around 74 billion euros , according to reports from Euromonitor & Forrester.
If you’re not yet convinced of the importance of digital selling, consider this data: in 2017 , 70% of sales were influenced by online information . Two years later, in 2019, 100% of Chinese luxury consumers confirmed that their purchases were influenced by both online and offline touchpoints . Isn’t that amazing? Digitization not only provides a new distribution channel, but it also helps build brand image and shape customer behavior. Online personalization made possible by mass customization The technologies for personalizing recommendations based on browsing history and user profiles are acquired and are no longer in the news in the world of marketing.
Profits In Direct Channels To Consumers .
What is now secretly driving the luxury sector is the ability for customers to interact and personalize products online through mass personalization. 25-30% of shoppers show a high interest in purchasing bespoke products , making it a huge market, according to Bain. This prospect is confirmed by a report from the Consumer Barometer, led by KPMG and IFH Cologne, which surveyed 500 consumers interested in personalized products. 43% of them expected to see more personalization offers and 55% of experienced buyers were willing and above all able to pay a higher price for these items. According to Forbes Insights, 40% of marketers say personalization has a direct impact on maximizing sales, cart size, and profit in direct-to-consumer channels, such as e-commerce.
And 37% of them report increased sales and lifetime customer value through product recommendations or content generation. More than a third of respondents have seen an increase in the frequency of transactions thanks to personalization strategies. That’s why brands are now implementing new technologies to allow customers to personalize products on their e-commerce platforms in a completely simple and automatic process that increases engagement and revenue . See this example from Guerlain in collaboration with Hapticmedia . Ready to use 3D visualization and configuration like Guerlain, Baume, Kenzo to achieve higher conversion rates? Contact Hapticmedia for a free quote!
37% Of Them Point To Increased Sales And Lifetime Customer Value Through Product Recommendations Or Content.
Reverse omnichannel: physical stores driven by phygitalization Physical stores remain a decisive element in any ambitious marketing strategy. In 2018, online giant Alibaba announced that it was allocating $ 1.3 billion to the development of its physical spaces. Figures show that less than a fifth of sales are made online and 90% of customers admit that they do not buy physical items on digital platforms due to high shipping costs or too long delivery times. long.
They prefer to be able to opt for the BOPIS ( buy-online-pick-up-in-store ) model which allows them to enjoy the in-store experience and interact with the sales force. Luxury 4.0: the new concept that is secretly reshaping luxury marketing 2 Ready to use 3D visualization and configuration like Guerlain, Baume, Kenzo to achieve higher conversion rates? Contact Hapticmedia for a free quote! Baume, the latest brand of the Richemont group, brings this new perspective to the watchmaking market . To showcase its highly customizable portfolio of premium products, we have created a 3D configuration tool supported by 3D visualization and Augmented Reality.