The choice of keywords is decisive for SEO and the positioning of your website, it is on the choice of keywords that your SEO strategy is partly based, you must…

Google Trends “Search Trends” is the natural evolution of Google Insights for Search. It is the tool for monitoring and analyzing the trends of keywords entered on Google’s search engines.…

Your website is the showcase of your company, your visual identity, your business card on the web as well as a powerful communication medium to animate your commercial operations! Updating…

What does a meta tag look like? A meta tag looks like this: Only two figures can give you a first idea: 94% of French people use Google for their…

For search engines like Google, maintaining a level of quality in the results offered is an imperative, Google is by far the most active in this area. Google Panda was…

All pages indexed on Google have a page rank, this page rank can be passed on to every link on the page that does not have rel = “nofollow”. Therefore,…

Here are 10 SEO (search engine optimization) tips to improve your website positioning. Optimizing the SEO of your website is essential to increase your visibility and the ranking of your…

After the disappearance of the authorship photos disappearance on June 28 in the results of Google Search, a statement by John Mueller of Google Webmaster seals the fate of the…

Let’s take stock of the structured data that is essential for your SEO today! Structured data is information found in your structured pages. They facilitate their exploitation by Google. Comments…

In a previous article entitled: “ Keywords: How to choose them well for the referencing of your website ” We reviewed two methods for finding keywords, the intuitive approach and…

The key to success for your website: creating the best possible experience with original, high quality content! ZEN READING quality content according to GoogleUpdated May 5, 2021 Producing quality content…

To conclude on the referencing of images By following these simple tips, you will optimize the SEO and positioning of your images. If the results are not there, an audit…

Online sales have developed significantly and competition between merchants as well, so e-commerce is naturally the area that often requires the most efforts in terms of # referencing . As…

SEO is a vast subject where myths and legends of the web reign, from which we must first of all detach ourselves. SEO is a discipline where good practices are…

If you don’t yet know the existence and function of this meta description tag , let’s first introduce it.  The meta tag called “description” provides a short description of the…

What does the term SEO hide? What is the link between this acronym and the SEO of your website? ZEN READING SEO SEO in 3 lettersUpdated November 25, 2021 For…

The 301 redirect is an essential technique to know for any website creation or redesign. When and how to use it? ZEN READING redirect-error-301-permanentUpdated July 27, 2020  A 301 redirection…

Securing the web is one of Google’s priorities. How to secure your website and improve your SEO thanks to the SSL certificate? ZEN READING secure-website-ssl-certificateUpdated October 17, 2017 SSL is…

The “universal search” or “universal search” dates from 2007 for Google, it consists of displaying several types of different resources from different databases (images, videos, web pages, news, Maps, Google…

How to take advantage of the traffic potential linked to the search for images? Here are some tips for optimizing the SEO of your website images. ZEN READING referencing imagesUpdated…

All the tips of the year for building an effective and sustainable SEO strategy grouped together on an “SEO infographic”. ZEN READING SEO infographic 2015 SEOMixUpdated September 14, 2021  SEOMIX…

The median loading time of the pages of GESTE Observatory member sites in France is 6.0 seconds, measured on the main French internet service providers. 30.2 seconds separate the best…

Is your website popular? The Citation Flow gives you a first answer. ZEN READING Majestic Citation FlowUpdated October 28, 2021 Quote Flow: what is it? The Citation Flow is a…

The Trust Flow (TF or trustflow) is a complementary indicator to the Citation Flow (CF) , it assesses the confidence index of a web page or a website. Citation Flow…

A backlink is an inbound link to your website, how to increase your popularity with backlinks? ZEN READING backlink backlinksUpdated April 20, 2021 Definition of a backlink A backlink or…

Google announced at the end of 2014 that it would promote the positioning of sites using SSL in the rankings of its search engine. After a few months of waiting…

RankBrain is a Google algorithm based on artificial intelligence, its objective is to further improve search results, resulting in a new SEO criterion to be taken into account. ZEN READING…