Specifically, the crawl budget (or crawl budget in English) is the number of limits pages that Googlebot will crawl on your website, taking into account several criteria such as server response speed, the depth of the page, frequency of updates or the quality of the site’s content. Exploring a site does not happen all at once. The robot passes several times on its different pages. The more the criteria mentioned above are optimized, the more you will have an important exploration budget and the more you will have the chance to “rank” (reach the first position). The idea really is to make Google’s job easier. The different exploration criteria One of the most important aspects is the response time of your servers , and inherently the speed of the site loading.

Google gives more credit to sites that respond quickly because it values ​​the user experience. If your site loads too slowly, the robot will visit it less often. Why improve the loading speed of your website? Google will also look at the Rwanda Email List depth of the pages . This term refers to the number of clicks required to reach a page from the home page of the site. The more “remote” the page, the less likely it will be to be crawled. Here, Google is simply asking you to make the site intuitive and simple for the user. The information should be easy to find. Now we come to content: if you regularly feed your site with new content , Google’s algorithm will crawl it more often. The content must still be of very good quality, unique, relevant and complete.

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What is the crawl budget?

Optimize the loading speed of your page The first step to getting your site listed correctly is to choose the right web hosting solution . Sometimes that means putting the budget there. Some web hosts offer shared servers (which host several different sites). Performance is thus affected by the number of sites on this server. This may be suitable for simple storefront sites with few pages. But for an e-commerce site comprising several hundred web pages, it is better to opt for a dedicated server , which you would be alone to occupy. If you have chosen a shared server, don’t panic, solutions exist to optimize its capacities: use a caching solution which makes it possible to reduce the number of items to be loaded by the Internet user’s browser on these next visits.

minify CSS, HTML and Javascript : the idea is to compress the code to generate fewer requests. optimize your media: for this, you will find tools on the internet capable of compressing images . For videos, we recommend that you host them on Youtube or Vimeo and then integrate them into the site. use a CDN ( Content Delivery Network ): if your site is intended to be viewed worldwide, a CDN will allow items to load faster for foreign users. Work on the mesh of your site Optimizing the internal mesh of your site allows you to work on the depth of the pages. The most important pages on the site, the ones that are supposed to receive the most visits, should be at the top of the site architecture.

How to optimize your crawl budget?

In addition, working on the internal network makes the navigation of your site more fluid for Google, as for your visitors. If you have a WordPress site , some plug-ins allow you to manage your sitemap , such as Yoast SEO or All in One SEO. If you are not sure how to go about it, you can call your webmaster or an SEO agency . Regularly update your site with quality content Beyond updating the information on your website, a good way to improve your crawl budget is to post content on your business blog. You can feed it with articles around your industry. But be careful, you have to publish quality content . Indeed, your articles must be unique and sufficiently provided with relevant information for Internet users to retain the attention of the Google robot.

Watch what is called duplicate content (or duplicate content )! If your content is too similar to that of another site, you risk being relegated to the last few search pages. To sort the content authorized for indexing, do not hesitate to use the robots.txt file . This file is used to give “instructions” to Google. You can also prohibit complete files for indexing, the objective being to allow indexing only quality content in order to optimize your Budget Crawl. The ideal is to produce acclaimed content, but still little covered on a given subject. Tools such as answerthepublic com or 1.fr can help you identify your audience’s expectations.

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