These practices consist in over-optimizing a web page so as to deceive the Google robot and obtain better positioning in the results. Blackhat SEO therefore does not follow the rules and recommendations of the search engine and is exposed to heavy penalties. When you are new to SEO yourself , some of these Mexico Email List techniques can be used by mistake. Likewise, it is not easy to know how to recognize them when delegating this SEO task . To avoid scams and missteps, we have therefore summarized the most common Blackhat SEO techniques for you. Blackhat SEO: definition The Blackhat SEO is a set of optimization techniques for search engines that divert the standards and recommendations of the latter. The goal is to improve the positioning of a site very quickly.
It is thus opposed to White Hat SEO which respects SEO standards. These so-called unethical methods consist in over-optimizing a page in order to deceive crawlers like Google bot . For search engines, this is considered unfair competition to other sites. This can lead to heavy penalties. There are many Black Hat practices with use of some more important. They should be avoided for a healthy and sustainable natural referencing, with results in the key. Cloaking The cloaking (in French camouflage) is a method of presenting a different page to the user (human) and search engine robot. For this, the SEO referrer will program the web server so that it presents the robot with optimized content respecting the rules of SEO, rather than the content actually visible on the site. There is use of this technique in order to get faster results.
Blackhat SEO: what not to do
Also adopted by websites with illegal or questionable content, it camouflages their activity in the eyes of Google while being referenced. This is a method totally prohibited by Google . The search engine now uses robots that pretend to be humans, then there is cross-referencing of data with traditional robots in order to detect cloaking. Hidden content This is to insert content (mainly a list of keywords or over-optimized texts and links) by hiding it by different means: by making it invisible: either by writing it in a color identical to the background, or by reducing it to zero size; by hiding it behind an image. In the early days of SEO in the 1990s, this method was easily and widely used. Since then the algorithm has been perfected and robots today easily identify this practice.
The only “hidden content” allowed is now found in the “Alt tags” of images. The condition is to use a key expression that describes the image well, because these tags are originally intended for the use of the blind and visually impaired. The keyword stuffing The keyword stuffing (keyword stuffing in French) is to incorporate a web page (and its meta description) keywords that are not relevant. In other words, we include expressions that have nothing to do with the original content of the page. The idea is to quickly position a website on several very different keywords. The goal is to obtain greater visibility . However, this technique results in a bad user experience . Internet users who were looking for specific information end up with answers that have nothing to do with their initial request.
Why Are These Blackhat SEO Practices Harming Your SEO?
In addition to being prohibited by Google, keyword stuffing appears to be of little relevance insofar as the page is poorly targeted and undergoes a high bounce rate. Content spinning The happy spinning (French content of rotation) is to reformulate existing content using variations of the words in the original text, without any added value. For example, “The blue house was on the beach road” changes to “The azure building was on the seaside path”. Google does not strictly speaking prohibit reformulation when it is used wisely. This is the case when reworking a page whose content is weak and was not originally optimized correctly. In this hypothesis, there is an added value. On the other hand, there is a rotation of content when we copy and reformulate without personal input a lot of content from other sites to integrate them into ours.
Buying backlinks in bulk The backlinks are used for off-site optimization. They come to reinforce the notoriety of a site. To boost their SEO, some do not hesitate to buy a lot of these links (up to a hundred). The popularity of your site is no longer natural. Return links should be used sparingly. Better to prefer the quality of the links to their quantity. A good backlink is a “dofollow” link placed on a site in your field of activity with a good reputation. Spamming The spam is to post your link en masse and without consistency in the forums, or the comments section of the blog to enhance your netlinking . Like link buying, this Blackhat method artificially increases your notoriety. Duplicate content The duplicate content or ” duplicate content ” is to copy / plagiarize existing content on the web, without citation or added value.