With the deployment of an Index Mobile First , Google aims to offer more qualitative search results on Mobile. Indeed, searches carried out on Smartphones are the majority while the search results provided by Google are always based on the relevance of the desktop version of each web page.  The Mobile First Index will be a specific index to classify web pages adapted for mobiles. The ranking of the pages in the results in this new index will therefore be based on the Mobile version of a web page and not on the version adapted to the PC. Most people today search Google on a mobile device. However, our ranking systems generally rely on the content of the desktop version of a page to assess its relevance to the user.

This causes problems when the mobile page has less content than the page in its desktop version because our algorithms do not Tuvalu Email List evaluate the page actually seen by a mobile internet user. Source: Google Concretely, the Google algorithm and its filters classify the web pages of a single index, tomorrow there will be two. This future evolution in the SERP (Search Engine Results Page) may have significant impacts in terms of SEO .  Google announced the creation of its mobile first index on Friday, November 4, 2016. Initially scheduled for 2017, the deployment of this new index will probably be postponed to 2018.

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What is the First Google Mobile Index?

This postponement was hinted at by Gary Illyes, Google Webmaster Trends Analyst at the Next10x conference held in Boston on April 5, 2017. The delay in the deployment of the Mobile-First index was confirmed by Gary Illyes at the occasion of the SMX Advanced (SEO and SEM conference) on June 12 and 14, 2017. The Index Mobile First is still in the testing phase, so you still have a few months to adapt your website. Why anticipate Google’s Mobile First Index? To maintain and improve the natural referencing of your website, it is very important to prepare before the deployment of the mobile index. The speech of the spokesperson for Google on this point is reassuring: it will be progressive and non- responsive sites (not suitable for mobile) will not be penalized.

The deployment of this new index will still fundamentally change the analysis of a site by Google. Even if sites that are not suitable for mobile viewing will not be impacted in the launch phase of the index, they will necessarily be in the future. Google has in fact planned to have the two indexes coexist for a period of approximately 5 years . At the end of this cohabitation, only the mobile first index will be maintained. Question: what will happen to the sites not selected in this new index? The time being sufficient for all publishers and webmasters to adapt their websites, we can bet on an outright disappearance of non-responsive sites from Google search results for mobile . It is therefore essential to think mobile and offer a good user experience for all your visitors.

When will the Mobile First Index be rolled out?

How to prepare for the Mobile First Index? Depending on the characteristics of your website, the changes to be made for it to become Index Mobile First compatible will be more or less significant. Below are some recommendations from Google to anticipate the deployment of the Google Mobile Index. If you have a responsive (mobile- friendly ) site where the primary content and markup is the same on the mobile and desktop version, you don’t need to change anything. If you have a site setup where the main content and markup are different on the mobile and desktop version, you will need to consider modifying your site. In addition, make sure that your structured markup is present on the mobile version and on the desktop version. If in doubt, test both versions of your website with the structured data test tool on Google Search Console .

When adding structured data to a mobile site, avoid adding irrelevant data. Still via Google Search Console : Use the robots.txt test tool to verify that your mobile version is accessible for Googlebot. If you are a site owner with a mobile version and a mobile version, don’t forget to add the mobile version to Google Search Console. No modification of canonical URLs is required. Google will use them as a guide to serve the right results for internet users who search on desktop or mobile. If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site may be superior to a broken or incomplete mobile version of the site. It’s best to build your mobile site and launch it when you’re ready.

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