SEO is a subtle preparation. A single deviation can seriously impact the position of your web pages! To avoid them, learn to spot these 6 (too) common SEO mistakes . Through ignorance or clumsiness, you constellate your SEO strategy with many errors. Some are tiny and others are major; some have only a limited impact, others can seriously influence the positioning of your web pages. And sometimes a tiny oversight can have serious consequences – or even lead to your site being banned from search engine results. Learn how to spot these 6 common SEO mistakes to better eradicate them! SEO mistake # 1: you haven’t edited your robots txt file Cities have their signs, websites have their robots txt file . Magic, this one tells search engine robots which files and pages of your website they are supposed to crawl, and which are closed to traffic.

The SEO error here is not optimizing this file, i.e. leaving it as is. By default, it allows robots to visit all the pages of your website. And that is Syria Email List a very bad idea. For a site of ten or twenty pages, this is not decisive. Robots do their job quickly. Now, imagine your site is 10,000 pages long: Bots may be computer programs, but they still have limits. And they like to be cuddled. If you let them crawl all your pages and files, they may come back to you less often and get married with other sites. The ideal is therefore to configure your robots.txt to exclude anything that does not interest robots (temporary directories, pages under construction, etc.) .

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SEO Mistakes: The List of SEO Mistakes You Must Avoid!

And avoid reproducing SEO errors of this type! SEO mistake # 2: you created a lot of duplicate content (even without doing it on purpose) There are two types of duplicate content : voluntary copying of content and the stated intention to copy and paste. Consequently, there are therefore two common SEO errors in this area: You must write a description of your company and post it on several media: website home page, professional social profiles, job boards, etc. The problem is, it takes time to write the same thing over and over. To gain some, you have therefore knowingly duplicated the home page to display it everywhere. And in doing so, you have started a bengal fire telling Google that you are trying to rip off their bots! You ask your employees to write content to publish on your professional blog.

And you realize, after a while, that your site has been downgraded. Because some of your collaborators have said to themselves that it is better to draw pieces of content here and there rather than bother to make it original. The effect is the same in both cases: Google favors the oldest and / or highest ranking content. So you have little chance of not paying dearly for this SEO error. SEO mistake # 3: asking search engines not to index your website This is a stupid SEO fault, made possible by a point of detail in your CMS (content management system), which however can have major consequences on your natural referencing … Because this option, if it is activated, has for the effect of making your website say: “No thank you, robot friends, I don’t want to be indexed so as not to appear in the search engine results!” “.

SEO mistake n ° 6: you buy backlinks to promote your netlinking …

In WordPress , for example, you’ll find it in the ‘Settings’ tab of the dashboard, then ‘Reading’. This is a checkbox: WordPress Visibility error So, yes, it is specified that “some search engines may decide to index it anyway”. But frankly, is it in your best interests to take that risk? Fortunately, it’s also one of the easiest SEO mistakes to fix if something goes wrong. If, by pure chance or for lack of having read your Settings page well enough, you have checked the wrong box, you just have to uncheck it. That simple. And believe us: you will NEVER do it again. SEO mistake # 4: you are not using html tags Optimizing your web pages for SEO is already a lot of work.

So if, in addition, you have to start using those damn html tags … Drop the Hn tags ? This is the worst idea that can come to your mind. And if you think that this gap is not really one of the biggest SEO mistakes, then you are seriously wrong. Because without these tags to structure your content, you risk losing on two levels: because you will not be able to optimize your pages with relevant keywords that target your prospects; and because the search engine robots will have all the trouble in the world to index these pages whose content they will not understand (and believe us, they will not exert inordinate efforts to achieve it) .

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