Sometimes the vastness of the Internet can make you dizzy. And the complexity of its algorithms can lead you to think that it is impossible to be on the first page of search results. ZEN READING SEO advice 1Updated August 24, 2021 But Greece Email List rest assured! As with everything, there are fairly simple tips to put in place to boost the SEO of your site, and therefore your visibility on the Internet. Do you like it? Here are 4 effective techniques to improve your natural referencing and take a leap forward in search engine positioning ! For an e-commerce site , a blog or a business showcase site , the verdict remains the same: the success of a site is hidden in the user experience (or UX ).
Since 2018, Google has changed its algorithms to reward websites with good user experience, turning it into one of the major tools for good SEO . What is user experience? The user experience is quite simply the “feeling” of the Internet user when he lands on your website. To analyze the positioning of a site, search engine algorithms take into account a whole range of characteristics to judge its user experience. The ergonomics of the site, the ease of use , the interaction , the design… In short, anything that can give rise to positive emotions in the user. Good advice to improve your UX First tip to boost your SEO : improve the user experience of your site as much as possible.
SEO tip 1: focus on the user experience
Easy to say, right? Here are some practical tips to improve the user experience of your site. Determine who you are talking to Even if you create a site for your business, it is actually Internet users that it is aimed at. The first step in developing a good user experience is figuring out who your audience is . Who is your ideal buyer, also known as the buyer persona ? Its age group, demographic characteristics , purchasing habits, personal and professional issues… Defining your buyer persona helps you target your audience. Have an adaptable site on all media Mobile-friendly and suitable for tablets and computers : when designing your website, consider the display on different media . Today, 56% of internet requests are made from a smartphone .
Simple and airy pages , which display correctly regardless of the computer media . In addition to boosting your user experience, having a site suitable for all media instantly improves your natural referencing: another detail that Google loves! You may have heard that famous expression before: Content is king . By applying this advice to the letter, you ostensibly boost your SEO ! What is the impact of content on your SEO? The link between content and natural referencing is not necessarily obvious. And for good reason, it is both direct and indirect. First consequence: by publishing interesting , coherent and sourced content, you give Internet users an additional reason to stay on your site. With well-written articles that provide high added value , your readers want to know more.
SEO tip 2: have a site with quality content
Second consequence (closely linked to the first): when they want to know more, Internet users stay on a site. However, the time spent on a site is one of the criteria that Google takes into account to analyze the consistency of a website. Tips for writing quality content Betting on content is a fairly general tip. Here are some practical tips to aim for and boost your natural referencing! Create interesting content around targeted keywords Whether you run a business website or blog , every web page you create should have a primary keyword and secondary keywords . When creating new content , choose your keywords carefully and make them consistent with your entire website. The semantic cocoon: forging links to increase visibility Consistency is one of the characteristics that search engines take into account to gauge the quality of a website.
Not to neglect ! Pleasant to read content If content is king, aesthetics are king . Even the most interesting text in the world will not be read if it is not ventilated, with pictures to illustrate the point and paragraphs to let the reader breathe. When writing your texts, take into account the preferences of Internet users. Air your articles, and do not hesitate to put images to vary the visuals and arouse interest. However, pay attention to the quality of the images! A poor resolution will not give desire to stay on the page reader. Conversely, an image in HD may slow down the loading time of your page and deal a blow to your natural referencing.