Step 3: Define goals and key performance indicators. Gamification isn’t just about having fun – it’s a marketing technique that must work. This is why, before even working on the game, marketers need to know what they expect from it: notoriety, engagement, downloads, conversions, sales, recommendations etc. Once this  Brazil WhatsApp Number List is decided, KPIs can be defined. By monitoring KPIs in real time, adjustments can be made in an agile manner to ensure the game is running. Step 4: Include competitive features like leaderboards and rewards. Human beings are competitive by nature.

Therefore, when designing a game, marketers should consider leaderboards. These techniques stimulate interest and inspire users to pursue to be at the top of the leaderboard. Especially when connected to social media, leaderboards prove to be extremely useful as they stimulate competition between friends and acquaintances thus raising the stakes. The rewards are also extremely important because they motivate players to keep going. In marketing, rewards can take the form of access to different levels, recognition of status (such as Miles & More cards), real benefits (discounts, special offers, samples), etc.

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Because Everything Has Already Been Developed On The Platform.

Step 5: Combine gamification marketing with immersive technologies like AR & VR, virtual try-on, 3D setup, RFI. Combining branded games with immersive technologies (AR, VR, 3D, adding RFI tags to the story) are great ways to take the experience to the next level. These technologies also help ensure that the gamification flow, in and of itself, is simple enough to be fully understood. Beauty brand Lancôme, for example, has teamed up with Alibaba Cloud to launch an augmented reality game in Hong Kong. They organized an AR scavenger hunt that launched shoppers in search of the beauty products in the store. The winners could take away any Lancôme product of their choice.

Gamification Marketing 101: Everything You Need To Know. Image source: Wieden + Kennedy . Nike and advertising agency Wieden + Kennedy Shanghai produced a Virtual Reality game that allowed consumers to try the brand’s Epic React shoes on a conveyor belt in stores across Asia. Consumers could use configurators to create avatars in the Reactland virtual world, while also sharing their experiences on social media. Contact us: we are the leading immersive technology provider for Guerlain, Kenzo, Baume & Mercier! Hapticmedia has more than 15 years of expertise in immersive technologies including 3D, AR and VR, supported and covered by LVMH, Forbes, Les Echos, Le Point, BFMTV.

For Example, Our Agency Worked With High-end Swiss Watchmaker Baume To Develop A 3d Watch Configurator

Consult here to see our client projects with Guerlain, Kenzo, Baume & Mercier , Baccarat, Edenly or contact us now to discover the visible improvements that we can bring to you. To harness the marketing potential of esports, esports, it is essential to understand its genres and events, assess and analyze its huge fan base, and know the tools to harness it. The esports marketing ecosystem: players, events and influencers According to McKinsey , the term “esports” refers to “the specific subset of online gaming that emphasizes competition between human players – amateurs and professionals – in a video or computer game with predefined rules.”

It is also necessary to differentiate amateur esport from professional esport, because in professional esport, the organizations and actors involved generate income. Indeed, although esports has been around for decades, it is only in the last 20 years that its events have become big-ticket attractions. An increasing number of professional players and spectators flock each year to these events which can be followed indoors or via live streaming . These gatherings are spectacular. The 2019 League of Legends World Championship , for example, totaled 120 matches staged simultaneously in Berlin, Madrid and Paris.

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