In fact, statistics show that influencer marketing plays and will continue to play a decisive role and that big moves are in the works. Influencers help brands gain the trust of potential consumers. The 2019 Edelman Trust Barometer shows that 63% of research respondents aged 18 to 34 trust what influencers say about brands more than brands say Lebanon WhatsApp Number List about themselves in their advertising. Stimulate interest, trigger the purchase and FOMO: the fear of missing out When asked what they’ve done because of an influencer: 58% confirmed having purchased a product 40% said they trusted a brand 33% mentioned talking about a brand.
Humanize and open brands to new audiences by promoting community growth Users fantasize about the perfect happiness displayed by sisters Hadid, Kylie and Kendall Jenner, David Beckham or Zach King . Influencers contaminate products with their own personality traits that are highlighted. This is why it is absolutely crucial to choose influencers who not only have a huge following but who also share your brand’s values. Influencer Marketing in 2020 Current practices, such as advertising and collaboration, are working well. Since its inception, influencer marketing has focused on visual content: DIY clips, tutorials, product testing and recommendations, unboxing, experience sharing, and more.
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After the first positive results, brands started issuing influencer discount codes to promote the products or services on the channels. This practice allows companies to directly collect data on the value of each influencer as well as their audience. Next step: the brand-influencer collaboration . In 2017, fashion retailer H&M teamed up with Julie Sariñana to create an Instagram-worthy collection. The KOL – Key Opinion Leader – Chinese Mr. Bags has worked with several luxury brands (Longchamp, Tod’s and Givenchy) to create limited editions sold in record time.
Make the most of new digital tools like 3D product configuration and augmented reality. New consumers are extremely digital and they enjoy interaction and personalization, even when shopping online. New ideas and new tools must be implemented to stimulate innovation, flexibility and customer orientation . That’s why today’s marketers need to leverage all of the D2C tools available to engage and convert. As customization demands increase, 3D setup becomes a particularly relevant recommendation . With such advanced, intuitive and easy-to-use technology, consumers can interact with the product and co-create their own design by adding or removing features.
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When influencers push such features directly to the consumer, they offer this freedom of expression and sense of individuality as a core feature of their alluring lifestyle. The public finds an additional reason to visit the independent channels of the brand and to generate word of mouth. In addition, a product configurator that allows consumers to create their own unique products encourages them to share on social networks : the consumer is transformed into a prescriber who generates content and contributes to the growth of the brand. Direct trading is not very far.
In China, luxury brands are now capitalizing on LIVE commerce as one of the most important retail tools. Proof of this is that in 2018, 81 influencers generated more than $ 15 million in sales through live streaming. Also known as LIVE commerce, this strategy uses already popular networks (like mobile and live payment technology Taobao) and KOLs (Key Opinion Leaders) or high authority profiles to offer information on products, performance and style and application techniques, while taking consumers through a journey that ends with the purchase of the item.