This obstacle is overcome by 3D visualizers which provide a revolutionary new tool combining 3D visualization and Augmented Reality: the virtual try-on. This solution allows customers to try out the products using their smartphone and thus determine which one best suits their style and requirements. How to use 3D visualization in Qatar Phone Number List marketing and is it worth it? 7 Ready to use 3D visualization like Guerlain, Baume, Kenzo to get higher conversion rates? Contact Hapticmedia for a free quote! For example, Hapticmedia has set up a virtual try- on system for the Swiss premium watch brand Baume . The company wanted to convert visitors by encouraging them to co-create a watch from more than 2,000 possible combinations of different models, colors, textures, engravings, etc.

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After designing it, buyers are invited to try their watch in Augmented Reality . By improving the digital shopping experience, this solution dramatically increased conversion rates. Activate sales with gamification. For decades, gamification has been a great marketing technique to draw consumers into a different world where they can engage and play with the products of their choice. High-end brands are particularly interested in this technique because gamification offers an interactive and fun shopping experience appreciated by all potential users. It drives engagement while promoting the products or services, which ultimately increases the number of purchases and overall order value.

Gamification plays on the lure of profit and the taste for rewards that stimulate consumers to feel a constant sense of gratification. But to get the most out of gamification and appeal to the digital generation, brands must properly assess the importance of 3D visualization, which must be of extremely high quality and use the best 3D techniques . 3D visualization tool for Guerlain lipsticks allowing users to create their signature lipstick, choosing sizes, colors, cases, accessories, engraving of their initials, etc. Solution created by Hapticmedia . Ready to use 3D visualization like Guerlain, Baume, Kenzo to get higher conversion rates? Contact Hapticmedia for a free quote! Conclusion 3D visualization is a versatile technology that can be harnessed for product presentation, mass personalization, virtual try-on, and gamification.

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When properly designed, 3D viewers are a significantly lighter and safer alternative to traditional 2D images because they only work on a few lines of code. They are fast, require few technological resources, and are easy to implement and control. 3D visualization, especially when supported by 3D configuration technology, is now an attractive option for websites and applications that want to increase engagement and conversions without too much hassle.  All of these advantages of 3D visualization, especially when supported by 3D setup, make it the relevant tool for multiple projects.

If you would like to know more about how this technology can add value to your marketing strategy, subscribe to our newsletter or send us a message . Personalization is the act of changing the supply chain in order to produce goods and services tailored to specific customer needs.Nike, the world’s largest supplier of athletic footwear and clothing, has long enjoyed an enviable global leadership. Despite everything, the brand felt it was no longer in tune with its end consumers. Nike has therefore decided to make sure to optimize its direct-to-consumer (DTC) sales channel. To be more precise, the brand needed a platform, a process, a new strategy – that is, a personalization system – that would allow it to sell personalized shoes directly to the consumer.

Based on this vision, the Nike company launched the new online service NIKEiD, which now generates more than 22% of the brand’s turnover . By betting on personalization, Nike was able to increase the selling price of its shoes to as much as $ 170 a pair and changed the main source of its sales. Personalization: 7 tips from industry experts 1 Source: NIKEiD official website How Does Personalization Benefit Businesses? 1. Encourage purchase Today, one in three consumers is in demand for customized products .

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